A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
The university and marketing campaign is well made. When you get in, it’s a mess. Different types of general knowledge, basic English knowledge etc. Feels like the program is made on the go. There is no structure, everything is casual. There were comments from lectures: ‘ I actually don’t know how to teach this, you can find everything on YouTube’. Okay, that’s great, why we would go to your class, then.
There are more options that could be considered within the Lithuanian market. So, better pick smth else 🙂
Most of all I like lecturers in SMK. They all are modern people with innovative ways of thinking. They are always ready to share their valuable experience with students. Also, I am a mentor at SMK. I appreciate the opportunity to guide newcomers and create plenty of events for everyone, who studies at SMK University. Together we are filling our student’s life with courage and fun.
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