Student review [#101446] for International Business
at Kaunas University of Technology - KTU

I didn’t expect the International Business subject at KTU to be this interesting, but it turned out to be one of the subjects that really changed how I look at business. It’s not just about companies making money—it’s more about how they deal with different countries, cultures, and challenges.

What I liked most is that it’s not all just theory. Yeah, there are concepts like globalization and foreign investment, but when you connect them to real companies and situations, it actually starts to make sense. Sometimes you even catch yourself noticing these things in real life, like how brands operate differently in different countries.

The subject also made me realize how important culture is in business. Something that works in one country might completely fail in another, and that was pretty interesting to learn.

That said, there are moments where it feels a bit too theoretical, and it can get slightly boring if it’s just lectures. More discussions or practical activities would definitely make it better.

Overall, it’s a good subject and worth studying, especially if you’re interested in working internationally or just want to understand how global business really works.