Strathmore University - SU
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
1 Student Reviews
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Bachelor of ...5 months ago
ChepkemoiKEI would highly recommendAs a fourth-year student at Strathmore University, my academic experience has been nothing short of exceptional, and I am thrilled to share my positive impressions of this institution. Strathmore University has truly exceeded my expectations, and I am grateful for the diverse and enriching journey it has provided me.
One of the standout features of Strathmore University is its diverse curriculum, which I believe is a key factor in preparing students for the dynamic challenges of the real world. The range of courses offered caters to a wide array of interests and career aspirations, providing students with a holistic education that goes beyond traditional academic boundaries. The flexibility in course selection allowed me to explore various disciplines and discover my true passions, fostering a well-rounded and adaptable skill set.
View moreProgramme: Bachelor of Communication StudiesDegree: Bachelor'sGraduation: 2024Delivery Type: On CampusCampus: Nairobi
