A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
I have always been interested in marketing and advertising, so it wasn’t a hard decision to make when I was applying to my university. But there are some things that all future students in my country look at when they choose their universities. It was great that professors there were practised teachers, they have years of experience in the fields they teach. Some professors were teaching in an interactive and involving way, which helped to understand some things much better and easier. Another part that in my opinion gives point to uni experiences is active student life, our uni has a lot of community, and every student can easily find friends by his/her interests and hobbies. Like many other universities, my university gives opportunities for students to study abroad, which is an amazing experience and chance to learn about a new culture, find friends from different countries and even maybe see the prospect of studying or working abroad. University is located in the city centre so it is very convenient for most of the students to get there, but our university doesn’t have any dorms around, so the only way for students from different cities or countries is to rent the apartments around which is not cheap for an average student. There were also problems with the internal system, and therefore students also had problems with the administration, as very often the university does not admit such mistakes so the situation doesn’t change.
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