A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
Overall, I found the course to be very interesting and filled with relevant content. The professors were clearly competent and well-prepared, which was reflected in their ability to convey complex information in a clear and engaging manner.
The course provided a solid theoretical foundation on communication, addressing topics such as media, culture, and the impact of communication on social dynamics. This theoretical perspective helped me better understand the crucial role that communication plays in shaping our society.
However, one of the few criticisms I would like to make is that I would have appreciated a greater emphasis on the practical applications of communication and marketing. Despite the wealth of theoretical information, I would have welcomed more opportunities to put into practice what I had learned through field experiences or practical exercises.
In general, the course of Comunicazione e società at the Università Cattolica del Sacro Cuore was a valuable learning experience. It allowed me to gain a deeper understanding of the role of communication and marketing.
View more