IBS International Business School - IBS
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
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Marketing24 Jun, 2020SafdarA Gateway
Studying at IBS has been a good investment in the development of my working life. I did my MSc from IBS. They provided me with practical knowledge and at the same time gave me a head start and prospects for growth in the world of business. Classes are very entertaining and include many case studies, which has made it easier to assimilate all of the lessons. The facilitators are also very attentive and professional. Furthermore, I learned the real-world application of what I was studying. For me, it has been a very positive experience.
View moreProgramme: MarketingDegree: Master'sGraduation: 2019Campus: Budapest -
Business and ...23 Jun, 2020
StudentDefinitely the Best University in Budapest!IBS is one of the best universities in Budapest with students from more than 100 different countries. Studying here was a dream come true because of the students’ diversity, and gaining a British degree with such an affordable tuition fee was a plus for me. The Graphisoft park where the university is located is an added advantage to students because we had the opportunity to work or attain our internship in any of the 100 plus companies it houses.
I would recommend IBS to students who are looking to obtain a British degree at an affordable price as well as a comprehensive education type to give it a shot.
View moreProgramme: Business and MarketingDegree: Master'sGraduation: 2019Campus: Budapest
