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IU International University of Applied Sciences
speciality: Marketing

3.8

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

6 Student Reviews

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  • International Marketing
    Ketan
    Best Student Life with a lot of convenience

    IUBH is one of the rare universities that allows you to have a comfortable life as a student. You can find enough time to attend classes, study, and work along with exploring the amazing and the happening Berlin city.

    The location is perfect offering a lot of the lively life a city can offer. You can find almost everything and it is close to the city centre, Alexander Platz. There are lots of parks, restaurants, and cafes, and moving around in the city is quite comfortable and convenient. I assure you you will have a great experience and be amazed by it.

    The professors and staff are very nice and open and helpful.

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    Programme: International Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Berlin
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    19 May, 2022
    IU International University of Applied Sciences - Official response
    IU International University of Applied Sciences - Official response
    Hi Ketan, Thank you for taking the time to leave us such a complimentary review! We are pleased to know that your study experience at our campus in Berlin fulfilled your expectations. We are thrilled to hear the professors have been top-notch. Helping our students in their studies is our number one goal, so we are really glad that it was a plus point for you! Thanks again for your review and best of luck with the rest of your studies! Regards, Your International University of Applied Sciences Team
  • International Marketing
    avatar
    Great Faculty

    The university has very good faculty. Throught my course, i have been guided well by my professors and internal faculty as well. The course contained appropriate subjects, taught by great professors.

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    Programme: International Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: Online
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    20 Sep, 2022
    IU International University of Applied Sciences - Official response
    IU International University of Applied Sciences - Official response
    Hi Venktesh, Thank you for sharing your experience with us! Having you on board is great, and we wish you continued success in your studies. Best Regards, Your IU International University of Applied Sciences Team
  • International Marketing
    Errina
    Flexibility to learning and studying

    IU has turned out to be my best decision in life, reasons are many to mention a few
    1. It student office is very friendly and openly guides us on our path, specifically for a new comer who has recently joined the university.
    2. Professors are very helpful, they have doubt-clearing sessions and class group discussions also where self-learning is promoted.
    3. The university and the authorized people are very quick to respond to any emails. Whereas some colleges and universities take days to reply to an email which needs minimum guidance.

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    Programme: International Marketing
    Degree: Master's
    Graduation: 2024
    Delivery Type: Online
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    21 Sep, 2022
    IU International University of Applied Sciences - Official response
    IU International University of Applied Sciences - Official response
    Hi Errina, We are incredibly grateful that you took the time to leave us a 5-Star review. We strive to support our students as much as possible and give them the best academic experience so we are delighted to hear that we met your expectations here. Thank you for choosing IU. Best Regards, Your IU International University of Applied Sciences Team
  • International Marketing
    Thi Le Phuong
    Learning independently and innovation

    In my opinion, IU did a good job of creating an advanced and open platform for students all around the world. All the procedures, teachers and assistants at IU are excellent which is helpful and enthusiastic. However due to the overwhelm of students with help, their responses took a bit of time but I don’t have a problem with that. I truly will recommend IU to those in need.

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    Programme: International Marketing
    Degree: Master's
    Graduation: 2024
    Delivery Type: Online
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    03 May, 2024
    IU International University of Applied Sciences - Official response
    IU International University of Applied Sciences - Official response
    Hi Thi Le, Thank you for your positive feedback! We are delighted to hear that you are enjoying your studies at IU International University of Applied Sciences (IU). We also thank you for your honest feedback which we will sure to take on board as we continue to improve our service. All the best! Your IU International University of Applied Sciences team
  • International Marketing
    avatar
    (On Campus) Service to students is awful

    This university has many campuses and manages everything from one place, which leads to problems for most of the students, whenever you go to student office, they tell you to contact the main branch. They don’t care about students. They just need the money that’s all. Also, they don’t have quality professors.

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    Programme: International Marketing
    Degree: Master's
    Delivery Type: On Campus
    Campus: Berlin
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  • International Marketing
    Laura
    Disappointed with Delays and Poor Communication

    I’m currently a student at IU University of Applied Sciences and have been really frustrated with how the university handles grading. Even after sending reminders, I’ve still not received my grade on time – this has happened more than once, and I know I’m not the only one. A lot of students are facing the same issue, which makes it clear this isn’t just a one-off problem.

    For a university that charges high tuition fees and expects everything from students to be done on time, it’s pretty disappointing that they don’t hold themselves to the same standard. Communication with the examination team is slow or nonexistent, and it feels like we’re being ignored.

    The course content itself is decent, and the online platform is convenient – but when the admin side is this unreliable, it really takes away from the overall experience. I wouldn’t recommend IU unless they seriously improve how they handle student support and communication.

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    Programme: International Marketing
    Degree: Master's
    Graduation: 2026
    Delivery Type: Online
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    8 months ago
    IU International University of Applied Sciences - Official response
    IU International University of Applied Sciences - Official response
    Dear Laura, Thank you for reaching out to us. We are pleased to hear that you find the course content and the online platform helpful. We are sorry to hear that your experience fell below your expectations this time. The situation you described does not meet our high standards. If your review is based on a genuine experience, we would love to find out more. Please email us at [email protected], and we will be able to look into things in more detail, answer any questions you may have, and clarify anything that is not clear. Best, Your IU International University of Applied Sciences team
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