A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
IU has turned out to be my best decision in life, reasons are many to mention a few
1. It student office is very friendly and openly guides us on our path, specifically for a new comer who has recently joined the university.
2. Professors are very helpful, they have doubt-clearing sessions and class group discussions also where self-learning is promoted.
3. The university and the authorized people are very quick to respond to any emails. Whereas some colleges and universities take days to reply to an email which needs minimum guidance.
In terms of teaching approach, industry experience, and curriculum, the university has the top teachers. Most other institutions, in my opinion, fall short of providing students with high-quality education. Professors at IU actually care about their students, answering their questions and offering assistance outside of business hours.View more
The university has very good faculty. Throught my course, i have been guided well by my professors and internal faculty as well. The course contained appropriate subjects, taught by great professors.View more
IUBH is one of the rare universities that allows you to have a comfortable life as a student. You can find enough time to attend classes, study, and work along with exploring the amazing and the happening Berlin city.
The location is perfect offering a lot of the lively life a city can offer. You can find almost everything and it is close to the city centre, Alexander Platz. There are lots of parks, restaurants, and cafes, and moving around in the city is quite comfortable and convenient. I assure you you will have a great experience and be amazed by it.
The professors and staff are very nice and open and helpful.View more
This university has many campuses and manages everything from one place, which leads to problems for most of the students, whenever you go to student office, they tell you to contact the main branch. They don’t care about students. They just need the money that’s all. Also, they don’t have quality professors.View more