A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
My academic journey at Université de Poitiers is characterized by a blend of challenging yet fulfilling experiences. Proficient lecturers create a stimulating atmosphere through engaging lectures and discussions. The university provides numerous avenues for students to engage in extracurricular activities, internships, and research endeavors.
View morePersonally, I’ve had the honor of being taught by highly intelligent and skilled educators who demonstrate a deep passion for their academic disciplines. The university boasts a faculty renowned for their expertise and dedication, creating a dynamic and interactive learning environment. The integration of advanced facilities and resources enhances the overall educational experience.
View moreEmbarking on this extraordinary educational journey at Université de Poitiers has been a fantastic opportunity, where the focus is always on putting students first. I appreciate the institution’s commitment to maintaining high standards for its programs. The professors, driven and knowledgeable, employ innovative teaching approaches. Université de Poitiers also enriches its vibrant campus environment with a diverse array of extracurricular activities.
View moreI think everything is well balanced. Classes, commute, food, speakers, everything feels in place. Maybe it’s just me. All I can really say is that I’m having the time of my life here. Best school.
View moreGetting an apartment is probably the 3rd most urgent thing a student needs to do or consider when coming to college. I was surprised for two reasons.
1: that there was accommodation given that I arrived at the end of the falls.
2: that they were still affordable (slang for cheap).
I don’t know if it helps just being close to school and the commute and everything. So I will give this school a 7/10 for accommodation.
View more