A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
I heard about PSB through a friend during covid, I think it was the peak of the virus, I talked about how “digital” is going to take over from “analog” and that I should go for something that can sustain me in the long run when the world as we know it eventually collapses or something. What started as a joke or a “let me just try it” turned into this new found passion for a course that I didn’t expect I would love so much. Teachers are 10/10, staff 6/10, weather isn’t bad, so I’ll give it 7/10. Food could be better though.
View moreThe Paris business school opened my eyes to a point of view that I would never have imagined. I became aware of the school’s understanding, teamwork and healthy background. The schedules are quite convenient and the teachers are efficient. In fact, the school motto matches the atmosphere there.
View moreThe program is interesting and diverse the classes had a lot of international students which allowed me to meet new people from many different countries, the teachers were also really friendly and understanding.
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