NEOMA Business School | Latest Reviews | Student Reviews & University Rankings EDUopinions

NEOMA Business School
speciality: Marketing

4.2

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

9 Student Reviews

Sorry, no matches found. Try with another keyword
  • MSc Marketing
    avatar
    TEMA - a flexible and unique programme

    I really enjoy the TEMA programme, especially because of its flexibility. It allows us to shape our studies through different international, academic and professional experiences. I would definitely recommend it!

    View more
    Programme: MSc Marketing
    Degree: Master's
    Graduation: 2028
    Delivery Type: On Campus
    Campus: Paris
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • Digital Marketing ...
    (M.Sc.)
    avatar
    MiM

    I’m currently pursuing a Master in Management at NEOMA Business School, and it’s been a great experience so far. One of the things I enjoy most is the international atmosphere you get to work with people from different cultures and perspectives, which makes classes more engaging. The courses are practical and encourage you to think critically rather than just memorize concepts. I also appreciate the school’s focus on helping students prepare for their careers through networking events and company interactions.

    View more
    Programme: Digital Marketing (M.Sc.)
    Degree: Master's
    Graduation: 2027
    Delivery Type: On Campus
    Campus: Paris
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Facilities
    Accommodation
  • Advertising and ...
    Marketing
    avatar
    A demanding and highly ranked program

    My year at Neoma went very well. I completed the MSc in Marketing Studies and Decisions there.

    However, I think the school can still strengthen our connection with professionals and also better manage the workload given to us given our alternating schedule.

    View more
    Programme: Advertising and Marketing
    Degree: Master's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Paris
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • Marketing and ...
    Brand Management
    avatar
    Work opportunities

    Neoma’s master degree allow us as students to gain hands on experience in whatever field chosen. Also, NEOMA is considered highly reputated by being classified as the 6th best top business schools in France. However, the only thing that is not well seen there is how the french students disrespect international students by not including them in the groups.

    View more
    Programme: Marketing and Brand Management
    Degree: Master's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Paris
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • M.Sc. in ...
    Marketing
    avatar
    The international option

    I appreciated the openness of the programs to international students and the diversity of the courses. Student life is vibrant. It offers the opportunity for international students to learn about Western culture and make new friends while exploring career prospects.

    View more
    Programme: M.Sc. in Marketing
    Degree: Master's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Paris
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • BA Business ...
    and Marketing
    avatar
    Neoma Review

    It was a great experience!
    I really enjoyed my years at Neoma. It was very enriching, with many sports and charitable associations.
    This gives us the opportunity to complete several internships as well as international exchanges, which facilitates entry into working life afterwards.
    I highly recommend this school.

    View more
    Programme: BA Business and Marketing
    Degree: Master's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Paris
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • Digital Marketing ...
    and Analytics
    avatar
    Life on campus

    Neoma offers an exceptional environment for students. The connections and relationships you build there are very important at the end of your studies and even throughout your entire program. I was a student there for four years, and my education was fully enriched thanks to the international component present throughout the curriculum.

    View more
    Programme: Digital Marketing and Analytics
    Degree: Master's
    Graduation: Prefer not to say
    Delivery Type: On Campus
    Campus: Paris
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • Marketing Management
    avatar
    Academic and Student Life at Neoma Business School

    I am currently studying masters at Neoma Business School, Reims and it has been an incredible experience so far. A huge number of international students, career fairs and intricately designed curriculum, are some of the highlights in this university.

    Even in terms of academic aspects, the faculties are amazing in conveying study material and everyone is very helpful and empathetic. These qualities matter the most when you have travelled so far away from your home for your career and life. They have a huge academic database and professional partnerships with many prestigious companies.

    Therefore, to sum up, I would definitely recommend it to new students looking to pursue their masters in France.

    View more
    Programme: Marketing Management
    Degree: Master's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Reims
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • Master Marketing
    avatar
    A Journey of Excellence in Marketing Education

    Attending NEOMA Business School in Rouen for my Masters in Marketing French Excellence has been an incredible journey. From the moment I stepped into the campus, I knew I was in for a remarkable educational experience.

    The professors at NEOMA are undoubtedly one of its greatest assets. Their expertise, dedication, and passion for teaching are truly commendable. Each professor brought a unique perspective to the classroom, combining theoretical knowledge with practical insights from their extensive industry experience. They fostered an engaging and supportive learning environment, encouraging active participation and critical thinking among the students. I genuinely appreciated their commitment to our growth and development as future marketing professionals.

    The courses offered at NEOMA Business School were comprehensive and well-structured, providing a strong foundation in marketing principles and strategies. The curriculum was designed to be both academically rigorous and relevant to the current business landscape. The integration of case studies, group projects, and real-world simulations allowed us to apply our theoretical knowledge to practical situations, honing our problem-solving and decision-making skills. The emphasis on experiential learning enabled us to grasp the intricacies of marketing in a dynamic and ever-changing global market.

    Moreover, NEOMA Business School fostered a vibrant and diverse community. The interactions with fellow students from various backgrounds and cultures enriched our learning experience and broadened our horizons. The school provided ample opportunities for networking and collaboration, enabling us to build valuable connections with professionals and alumni from the industry.

    The support services at NEOMA were exceptional. The faculty and staff were always approachable, providing guidance and assistance whenever needed. Whether it was academic advising, career counseling, or personal support, the school ensured that we had the necessary resources and support systems in place to thrive during our time there.

    Overall, my experience at NEOMA Business School has been nothing short of extraordinary. It has equipped me with the knowledge, skills, and confidence to excel in the field of marketing. I am grateful for the invaluable education and the remarkable memories I have gained during my time at NEOMA. I highly recommend NEOMA Business School to anyone seeking a world-class education in marketing.

    View more
    Programme: Master Marketing
    Degree: Master's
    Graduation: 2021
    Delivery Type: On Campus
    Campus: Rouen
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • +programme_dots+
    +programme_dots_hide+
    +comment_date1+
    +comment_user_logo+
    +comment_user+
    +title+
    +comment+View more
    Programme: +program_name+
    Degree: +degree+
    Graduation: +graduation_year+
    Delivery Type: +delivery+
    Campus: +campus+
    +all_ratings+
  • Overall
    Facilities
    Professors
    Location
    Student Life
    Accomodation
    Internationality
    Value
    Career Prospects
    +reply1_date+
    +reply1_user_logo+
    +reply1_user+
    Official Reply
    +reply+
    This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Review our Privacy Policy for more details.
    Close