A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
I found studying my Master’s program at ESCE to be highly beneficial as I was immersed in an international environment learning real-world technologies, processes, and case studies.
I really enjoyed the classes taught by experienced industry professionals and the campus is great – conveniently located in La Defense, Paris. The class sizes are not overly large meaning you can have a more personalised education experience. Not many classes are taught online though, meaning there is not a lot of flexibility.
However, I do recommend studying the ESCE masters degree for an immersive, innovative and international experience.
So I went to ESCE as part of my ERASMUS exchange program on scholarship. I did my majors in Digital Marketing and had a great experience in terms of learning, professional and personal growth. I met A LOT of international students and was able to learn a lot about different cultures.
The professors there were very well equipped and threw some great challenges at the students in the form of group projects, case studies, and exams. The administration was also quite helpful throughout. The internationality in the university made it very special and enjoyable for exchange students like me.