Audencia Business School
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
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Business Management ...29 Sep, 2022
VictorFRBachelorI studied 3 years in audencia and I have had a great international experience !
I had all of my lessons taught in English. I have chosen the international development specialization in my third year and it was really interesting ?
View moreProgramme: Business Management and MarketingDegree: Bachelor'sGraduation: 2022Delivery Type: Online -
Business Management ...23 Apr, 2020
StudentAcademic requirements and sharingAudencia is first of all characterized by a certain academic requirement with substantial teaching hours compared to other similar schools. Classes are face-to-face with more or less demanding teachers. The intrinsic difficulty of the courses varies according to the teachers and the subjects. Overall the teachers are listening.
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Also note a certain rigidity on the part of the administration but which remains available and attentive to all subjects.
Audencia sets itself apart by the spirit of sharing and solidarity within a class but also with the alumni. Common experiences via events, associations and campaigns combine promotions. On a human scale, this allows you to build real relationships and fully experience your experience in business school.
The campus is being renovated, the works will be finished for 2021 and the place is more and more pleasant to live in and modern: media library, quiet or group work space, premises for associations, gym and grounds, etc. …Programme: Business Management and MarketingDegree: Master'sGraduation: 2021Campus: Nantes -
Marketing26 Sep, 2018 StudentInternational studies and proximity with companies
I studied four years in Audencia, including one year working in IBM as part of a partnership and 1 year performing a MBA in University Laval, Quebec.
The quality of life is excellent, with numerous opportunities offered by this Business School. Very good!!
View moreProgramme: MarketingGraduation: 1999Campus: Nantes
