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emlyon business school
speciality: Marketing

4.1

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

10 Student Reviews

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  • MSc in ...
    Digital Marketing and Data Science
    Jenny
    A Global and Data-driven Learning Experience

    As an international student from Taiwan, currently studying Digital Marketing & Data Science at Emlyon Business School’s Paris campus, my experience has been both challenging and rewarding.

    1. Academics & Curriculum
    The program is highly data-driven, integrating real-world marketing strategies with technical skills like Python, SQL, and machine learning. Professors bring industry expertise and often collaborate with companies, making classes interactive and practical.

    2. Campus & Student Life
    The Paris campus is a great location for networking, surrounded by top companies and start-up ecosystems. There are plenty of career events, hackathons, and networking opportunities, which have helped me connect with professionals in my field.

    3. International Student Experience
    Coming from Taiwan, Emlyon provides a diverse and global environment. The school supports international students well, but navigating administrative processes (like visas and housing) can sometimes be challenging. However, the student community is welcoming, and there are many activities and student initiatives to engage with.

    4. Overall Impression
    I think Emlyon is a great choice for students looking for an innovative, hands-on learning experience in business and technology. While some courses could benefit from even more structure, the real-world projects, industry collaborations, and international environment make it a strong business school for aspiring digital professionals.

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    Programme: MSc in Digital Marketing and Data Science
    Degree: Master's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Paris
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  • MSc in ...
    Digital Marketing and Data Science
    avatar
    Current Student

    Likes:
    abundant resources
    the network of alumni is really healpful
    wonderful location (center Paris)
    a lot of interesting lectures and company visits
    the school opens until 2200, great for studying

    Dislike:
    not enough spaces to study
    some study rooms are toooooo cold
    some classrooms have limited access to charge and the air is stagnant

    View more
    Programme: MSc in Digital Marketing and Data Science
    Degree: Master's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Paris
    Overall
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  • MSc in ...
    Digital Marketing and Data Science
    avatar
    Digital Marketing and Data Science

    Courses are practical, and the program is intensive. We have so many tasks need to fulfill. I love the school provide many career and alumni resources. And also give us many opportunities to approach to different fields.

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    Programme: MSc in Digital Marketing and Data Science
    Degree: Master's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Paris
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  • Digital Marketing
    avatar
    Emlyon campus in Paris

    It has a great international community and you have access to many international tools, courses and professors. I had many networking events and workshops for students. Campus and some details of the program could have been improved or need to be bigger in order to have a better student life.

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2020
    Campus: Paris
    Overall
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  • MSc in ...
    Digital Marketing and Data Science
    avatar
    Average good

    I think the DMDS program at emlyon Business School has a lot of potential, but it also has its challenges. What I really liked was the hands-on approach—working on real projects with companies made the learning experience feel practical and relevant. Some professors were truly inspiring, bringing industry insights that made classes engaging. However, I sometimes felt that the structure of certain courses was a bit unorganized, and the balance between technical and business aspects wasn’t always consistent. Career support and networking opportunities are there, but I wish they were even stronger. Overall, I’d say it’s a great program if you’re proactive and ready to navigate some of the gaps on your own.

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    Programme: MSc in Digital Marketing and Data Science
    Degree: Master's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Paris
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  • MSc in ...
    Digital Marketing and Data Science
    Kalliopi
    A Leading Institution with Global Opportunities

    My overall opinion of Emlyon Business School is very positive. It is a well-established and respected institution in France, consistently ranked among the top business schools in Europe, offering a high-quality education. What I appreciate most about Emlyon is its strong international focus, providing students with global exposure. The innovative and contemporary schedule is another standout feature, allowing for a dynamic and flexible learning experience. Most importantly, the school’s emphasis on preparing students for successful international careers is something that truly sets it apart. However, having been an Emlyon student for six months now, I’ve also noticed a few areas for improvement. For instance, the Paris campus is quite small and lacks dedicated shared spaces where students can collaborate or relax. Another aspect that could be enhanced is the administration of the programs. Occasionally, there are moments where the organization could be more streamlined, which sometimes leads to minor confusion.
    Despite a few areas for improvement, I would still highly recommend Emlyon Business School. The quality of education, global exposure, and opportunities for growth definitely make it a valuable experience.

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    Programme: MSc in Digital Marketing and Data Science
    Degree: Master's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Paris
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  • MSc in ...
    Digital Marketing and Data Science
    avatar
    Overall good but so much room for improvement

    International, still very French, English courses could be better. Professor are real world professionals so that helps with case studies and keeping the class relevant. The management can be much bettter.

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    Programme: MSc in Digital Marketing and Data Science
    Degree: Master's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Paris
    Overall
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    Internationality
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    Value
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  • MSc in ...
    Digital Marketing and Data Science
    avatar
    emlyon

    My experience at emlyon business school has been generally positive. The school offers a wide range of career forums and networking events, which provide valuable job opportunities and allow us to connect with professionals from prestigious companies. These events have helped me gain industry insights and expand my professional network.

    However, the Paris campus could be improved in terms of infrastructure. It is relatively compact, and at times it can be difficult to find an available classroom or a seat in the library, especially during peak study periods.

    For prospective students considering the Digital Marketing

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    Programme: MSc in Digital Marketing and Data Science
    Degree: Master's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Paris
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  • MSc in ...
    Digital Marketing and Data Science
    avatar
    Expect more on the course content

    Some professors were nice and tried to teach things in a structured and clear way. However, some professors seemed a bit off during the sessions. If you are looking for a more technical or in depth theory, you probably won’t get it.

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    Programme: MSc in Digital Marketing and Data Science
    Degree: Master's
    Graduation: 2026
    Delivery Type: Online
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  • MSc in ...
    Digital Marketing and Data Science
    avatar
    Review about DMDS program

    For emlyon business school in Paris campus, the course load is pretty fair and it’s practical. However, some courses are repetitive and the management is not that organized. Personally I would recommend students study in Lyon campus instead of paris

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    Programme: MSc in Digital Marketing and Data Science
    Degree: Master's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Paris
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