EM Normandie - EM Normandie
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
1 Student Reviews
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Strategic Marketing ...1 month agoAubin Loic AymarFRA valable experience of learning development
My experience at EM Normandie was an important step in my academic and professional journey. I completed a Master’s degree in Marketing Strategy and Business Development through a work-study programme, which allowed me to combine theoretical knowledge with practical experience.
One of the main strengths of the programme was the opportunity to apply what I learned in class directly to the professional world. My apprenticeship at LCL gave me valuable exposure to strategic marketing, digital banking and business development within a major banking group. This combination helped me develop practical skills and gain a better understanding of corporate expectations.
The programme also provided a broader understanding of marketing strategy, business development and project management. Studying alongside other students with different backgrounds was another valuable aspect of the experience.
Overall, EM Normandie contributed to my professional development and helped me prepare for the job market. As with any business school, there is always room for improvement, particularly in strengthening career support and helping students navigate the transition from graduation to their first full-time position.
I would recommend the programme to students who are looking for a combination of academic learning and professional experience, especially through work-study opportunities.
View moreProgramme: Strategic Marketing and Brand ManagementDegree: Master'sGraduation: 2024Delivery Type: On CampusCampus: Le Havre
