A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
As a student of PACE (Professional, Applied and Continuing Education) at the University of Winnipeg, I am thrilled to share my experience. This institution is a beacon of diversity and inclusivity, fostering a vibrant community of students, staff, and alumni from various backgrounds and cultures. The diversity here isn’t just a buzzword; it’s a lived experience that enriches learning and broadens perspectives.
The faculty and staff at PACE are genuinely committed to student success, going above and beyond to provide support and guidance. Their dedication shines through in the regular updates and communications, keeping students informed and engaged. This consistent flow of information creates a nurturing environment where every student feels valued and heard.
Safety and wellness are paramount at PACE. The campus environment is not only secure but also fosters a sense of well-being, crucial for academic and personal growth. The emphasis on mental health and physical safety is evident in the thoughtful wellness initiatives.
The academic rigor at PACE is balanced with practical, real-world applications, ensuring that graduates are not just knowledgeable but also ready to thrive in their respective fields. The diverse and inclusive environment, coupled with the emphasis on safety and regular communication, makes PACE an exemplary institution for postgraduate education. It’s a place where learning is a joy, diversity is celebrated, and every student is set on a path to success.
View moreI have been taking the Marketing Management program at PACE, The University of Winnipeg. PACE programs are specially designed for professionals who already have a job and work-related experience and now want to go for higher studies and increase their area of knowledge or take a small break from their work. Being in a bank for 8 years, I wanted to take a break and expand my knowledge in the field of Marketing, I find PACE as one of the best in the industry. Instructors are also industry professionals who are teaching and explaining the work culture.
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