University of British Columbia
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
1 Student Reviews
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Marketing30 Jan, 2025
StudentCA(UBC) – Student ReviewAs a Bachelor of Commerce student at the Sauder School of Business, my experience at UBC has been both academically enriching and personally transformative.
Academics & Faculty
UBC offers a rigorous and well-structured curriculum, particularly in the Sauder School of Business, where courses are designed to be both theoretical and practical. The professors bring real-world experience into the classroom, often incorporating case studies, group projects, and interactive discussions. However, some large class sizes in introductory courses can make it challenging to receive individualized attention.Campus & Student Life
The Vancouver campus is stunning, with breathtaking views of the ocean and mountains. Beyond academics, UBC has a thriving student community with numerous clubs, networking events, and opportunities to get involved. The diverse and inclusive environment ensures that students from all backgrounds feel welcome.Career Support & Opportunities
Sauder provides strong career support, with networking events, resume workshops, and recruitment fairs that connect students with top firms. The Co-op and internship programs are highly beneficial for gaining real-world experience. However, competition for some opportunities can be intense, requiring students to be proactive in their job search.Areas for Improvement
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While the academic experience is excellent, course registration can be competitive, and securing preferred classes sometimes requires careful planning. Additionally, the cost of living in Vancouver is quite high, making affordability a challenge for many students.
Overall Rating: 4.5/5Programme: MarketingDegree: Bachelor'sGraduation: 2027Delivery Type: On CampusCampus: Vancouver
