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York University - YU
speciality: Marketing

4.2

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

17 Student Reviews

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  • Digital Marketing
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    Digital Marketing Certification

    I completed the Digital Marketing Certification program at York University and found the curriculum well-designed, with up-to-date learning materials and strong hands-on components. The instructors were knowledgeable, supportive, and respectful, which made the learning experience engaging and practical.

    The only area for improvement is career support, as there was limited assistance with securing internships or entry-level roles.

    Overall, I would still highly recommend the program for building relevant skills and practical experience.

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    Programme: Digital Marketing
    Degree: Short Course
    Graduation: 2025
    Delivery Type: Online
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  • Bachelor of ...
    Commerce and Media (PR)
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    A great start to my business journey

    As a student in the BCom Marketing program with a specialization in marketing at York University, I’ve had a great experience so far. The courses are structured to blend theory with practical skills, and many of my professors bring real-world experience into the classroom, which makes learning more meaningful.

    I’ve also had opportunities to apply what I’ve learned through side businesses and projects, something York really encourages. The flexibility and support from faculty have helped me balance both academics and entrepreneurship. I also appreciate the diverse and inclusive campus culture, which makes it easy to connect with other driven students.

    If you’re interested in marketing, e-commerce, or digital branding, York offers a strong foundation with lots of room to grow. I’d definitely recommend it to other students looking for a well-rounded business education.

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    Programme: Bachelor of Commerce and Media (PR)
    Degree: Bachelor's
    Graduation: 2028
    Delivery Type: On Campus
    Campus: Toronto
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  • Digital Marketing
    Sakshi
    Diversity and pratical assignments

    York University provides a diverse environment for its students where no one feels left out or discriminated. I enjoyed the practical assignments and engaging classes. The course is very easy to understand and professors teach in a way that is enjoyable. I also like the feasible reach to the coffee machine in winters. I recommend it for students who want to start a career in their field, as some of the courses here provides learning from basic.

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    Programme: Digital Marketing
    Degree: Short Course
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Toronto
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  • Public Relations ...
    and Media
    Sonali
    Practical Learning, Missed Engagement

    Studying at York University for my postgraduate certifications in Digital & Content Marketing and Public Relations was a decent experience. Most of the professors were experienced and professional, and I learned a lot from their insights. The assignments were practical and a great way to understand real-world applications. Plus, I made some amazing friends along the way.

    The campus is huge and well-maintained, but the building I was in felt a bit disconnected from the rest of the university. The courses were helpful but could have gone deeper in certain areas to give more industry-specific knowledge.

    One downside was the lack of extracurricular activities, or maybe they just didn’t do a great job letting us know about them. Opportunities for exposure outside the classroom were limited, which was a bit disappointing.

    That said, the faculty and staff were always helpful and supportive, which made the experience worthwhile. If you’re looking for certifications to build your skills, York is a good choice, but there’s definitely room for improvement in creating a more engaging student life.

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    Programme: Public Relations and Media
    Degree: Short Course
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Toronto
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  • Digital Marketing
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    Digital & Content Marketing- York University

    York University’s Digital & Content Marketing program was incredibly effective. The hands-on projects and experienced instructors made learning engaging and practical. I gained valuable skills and confidence to excel in the digital marketing field. Highly recommend!

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    Programme: Digital Marketing
    Degree: Short Course
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Toronto
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  • Digital Marketing
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    Programs

    I’m currently pursuing a Digital & Content Creation program (Graduate Certificate) and to be very honest, there’s a lot to soak in. The professors cover every intricate detail that is related to the current market industry.

    In addition, everything that you learn in every class is tested with an in-class activity based on which you are graded.

    Group and individual discussions are highly appreciated and further builds your bond with the professor (highly suggested).

    Your take on certain topics can open up a room filled with ideas and add credibility as a student.

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    Programme: Digital Marketing
    Degree: Short Course
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Toronto
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  • Digital Marketing
    Husain
    A Top Choice for Digital Marketing Aspirants

    York University stands out in equipping students for the rapidly changing realm of digital marketing. By enrolling in programs that blend theory and practical application, students can acquire firsthand experience in SEO, social media strategies, analytics, and content marketing. The teaching staff consists of experts from the industry who bring practical experience to the learning environment. York’s focus on creativity and building connections creates chances to engage with leading companies via internships and events. The varied atmosphere at the university promotes creativity and teamwork, both crucial qualities in digital marketing.

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    Programme: Digital Marketing
    Degree: Short Course
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Toronto
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  • Digital Marketing
    Harsh
    Empowering Marketers with Modern Strategies

    York University’s Post-Graduate Certificate in Digital and Content Marketing delivers a practical, industry-focused curriculum that equips students with critical SEO, analytics, social media, and content strategy skills. The program blends theoretical knowledge with hands-on experience, including real-world projects and a capstone campaign that fosters strategic thinking.

    The program is led by experienced faculty and offers networking opportunities through peer collaboration and guest speakers. It is ideal for those looking to upskill or transition into a digital marketing career. This certificate provides a strong foundation for excelling in today’s fast-paced marketing landscape.

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    Programme: Digital Marketing
    Degree: Short Course
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Toronto
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  • Business and ...
    Digital Marketing
    Anagha
    A Great place to learn

    I am currently studying at York. Professors are helpful and guide us through our careers. Courses and assignments are very practical and not just theoretical. These assignments can also be used as a portfolio and showcase it to recruiters.

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    Programme: Business and Digital Marketing
    Degree: Short Course
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Toronto
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  • Business and ...
    Digital Marketing
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    PGDM and extra-curricular

    There are various opportunities around you. Opportunities to engage with like-minded people and to work in future. You should be proactive, try to engage in extracurricular activities, and enjoy while you can. Certificate courses should be chosen wisely don’t go for a generic course go for something that will add to your resume and try to connect with your professors to get that additional benefit.

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    Programme: Business and Digital Marketing
    Degree: Short Course
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Toronto
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