A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
University of Toronto has undoubtedly the best instructors that you could learn from. When I joined the Digital Marketing boot camp I was not sure if I would be able to study after years of study gap, but because of the amazing instructors and the exceptional course study strategies I was able to overcome all my fears and Graduated with distinction.
View moreAs a university with expectations set high, there are many things which are to be met to be able to fully grasp the opportunities given from the various programs. As someone who is in marketing specialist, being close minded is not an option. Working for the “money” is not something which should be a top priority, not just for this program but for anyone. From my experience, the more immersed into a concept you get, not motivated by gains, the better outcome you receive. One more important point I can leave you with is, don’t make studying the center of your university life. Despite everything, academic, gives you the grades, not the connections. And for marketing, connections are extremely valued. Go out, enjoy your time, meet new people and be caught up with your assignment and lectures. By doing that I can guarantee, whichever program you’re pursuing, you’ll succeed. Best of Luck.
View moreThis university helped me further my studies in Digital marketing providing me with all the right resources preparing me for success. Highly recommend this university for anyone looking to change careers
View moreMy digital marketing certificate journey at the University of Toronto last year was one of the best experiences of my life. Under the guidance of our instructor, Prof. Ash Andres, a senior digital marketing and communications professional with multinational experience, and his assistant, Mr. Kanak Aggarwal, who specializes in conceptualizing and implementing digital marketing initiatives, I was introduced to powerful techniques and tools to reach the target audience on the right platform, at the right time, with the right content, and drive them through the conversion funnel to the loyalty stage.
During the course, I honed my skills in SEO, SEM, PPC, and marketing analysis, and also developed my website development skills. The knowledge and skills I acquired have helped me to apply digital marketing strategies effectively in my career and stay up-to-date with the latest trends in the field. Overall, it was an invaluable experience that has contributed greatly to my personal and professional growth.