

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
My experience at Concordia University has been good but there can be more improvement. Regarding the quality of education, I’ve noticed some inconsistency in teaching approaches and evaluation methods among professors. Although, I’ve had more positive experiences than negative ones, notably, in some interesting classes I’ve taken. Thanks to reviews and feedback from other peers, I’ve gotten to take engaging and unique classes with teachers who really care about teaching their students beyond theory and textbooks.
Concordia’s downtown campus is conveniently located in the heart of the city, with easy access to restaurants, services, and public transportation. In terms of student services, I’m genuinely impressed by the range of support offered. I’ve personally benefited from several resources, including networking and note-taking workshops, as well as career advising sessions. Additionally, there are numerous clubs and student organizations that allow students to enrich their university experience beyond the classroom.
Overall, Concordia University provides a well-rounded experience as a student, it’s just up to you to explore and see what’s available to you as many of their services are not promoted as effectively as they could be.
Studying marketing at Concordia has been a great experience overall. The program mixes solid theory with a lot of practical learning—like real case studies, group projects, and chances to work on hands-on campaigns. Professors often have industry experience, which makes the classes feel super relevant. There’s a strong focus on digital marketing, analytics, and sustainability too, which I’ve really appreciated. It’s helped me build both my creative and strategic skills, and I feel much more confident heading into the industry.
View moreConcordia’s business school has many great professors, though it helps to research before choosing courses. In my first year there, most went beyond textbooks, using real-world business cases and interactive teaching methods. Some even had unique styles that made learning more engaging.
The school also provides strong career support. Advisors assist with resumes and job searches, while frequent recruitment events connect students with employers. For those pursuing business studies, Concordia is a solid choice.
View moreConcordia’s business school boasts many outstanding professors, though it’s worth doing some research when selecting courses. During my four years at Concordia, most professors didn’t just teach straight from the textbook; instead, they incorporated real-world business cases into their lessons and exercises. Some professors even have unique teaching styles, making classes more engaging and enjoyable.
Additionally, the business school offers dedicated career management services, which have been incredibly helpful to me. Professional advisors assist with resume improvements and provide valuable job search insights and guidance. Concordia also frequently hosts recruitment events, connecting students with potential employers. For those looking to study business, I believe Concordia’s business school is an excellent choice.
View moreOverall it was an okay experience, but would i recommend it ? Maybe not. Talking subjectively about my program, it’s rare to find good teachers, and if you do good luck trying to get into their classes. Many teachers have thick accents, sometimes making it hard to understand what they are saying. Many students also agree, that lectures have gotten boring and teachers rely on power-points. Exams are designed poorly, sometimes grammar mistakes can also be found.
View moreConcordia University is a community that inspires both academic excellence and personal growth through its vibrant campus life, supportive staff, and strong sense of belonging. This is a place where students can thrive in all aspects of campus life, making lasting memories and building lasting connections.
View moreJohn Molson School of Business is a great place to study any Bachelor of commerce. Endless opportunities for the students. A marketing major in particular is very interesting and has great teachers. Campus is very nice and clean and new in the city center of Montreal.
View moreAs an international student, my journey at Concordia University has been a blend of both sweet and sour experiences. Like many other educational institutions, Concordia presents a mixed group of faculty quality. Unfortunately, in my case, the balance tilted a bit more towards encountering professors who struggled to teach their materials effectively. This was very disheartening given the substantial financial investment required from international students, whose fees are obviously higher than those of local students. The urgency to seek additional tutoring to excel at my courses was a notable frustration.
On the other hand, Concordia does shine in aspects of student life and campus facilities. Located in the vibrant heart of downtown, the university offers a campus that is not only aesthetically pleasing but also inclusive, with modern amenities such as accessible facilities for disabled individuals and gender-neutral bathrooms. The layout of study areas caters to a diverse range of needs and preferences.
The student community at Concordia is the best attribute, with a vast range of cultures and backgrounds creating an exhilarating environment. Clubs, associations and organizations are abundant, catering to a wide spectrum of interests and passions. These platforms offer incredible opportunities for students to showcase their talents, develop new skills, and uncover hidden strengths.
While the academic experience at Concordia can be a hit or miss depending on your major, the university does excel in providing an enriching and inclusive student life experience. Its commitment to a diverse and modern campus environment is commendable. For prospective students, especially those coming from overseas, weighing these aspects will be crucial in making an informed decision. I hope this helps!
View moreI am currently enrolled in my first year in the Communication and Culture studies program. I have met so many incredible people and have already acquired skills that I will serve me in my professional career. The courses are dynamic, engaging and intellectually stimulating. I am happy to be a student at this university and look forward to the next 2 years here!
View moreArriving at my final year while pursuing my Undergraduate degree in Marketing here at Concordia University, I think I can confidently say that the JMSB Faculty offers numerous opportunities for career development ranging from the diverse and ever growing student associations to the assistance provided by the wonderful Career Management Services to help students secure internship. Concordia also offers a CO-OP Program, allowing students to alternate between their studies and work term to gain more hands-on work experience.
In terms of education, or at least from my experience in the Marketing program, Concordia University are equipped with professors who are clearly experienced within the marketing fields. They not only brings theory to the table, but also shares about their personal experiences and help direct students toward opportunities to help realize their potential.
As for the community, Concordia University are rich with student associations which may relate to your interests, allowing you to take part in their workshops and events. But if you can’t find any student associations that are geared towards what you may be looking for then you also have the option of starting on yourself!
One of the major thing I notice about Concordia University compared to the other universities located here in Montreal like McGill or UQAM is that competition tends to be RELATIVELY less intense. If you thrive in those environment then Concordia University may not be the most suitable place for you. However, if you like the learning environment where you can work to improve yourself at your own pace, then Concordia University will be able to fulfill your needs. That is not to say there isn’t any competition at all, there just isn’t as much social pressure.
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