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Fanshawe College

speciality: Marketing

4.3

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

4 Student Reviews

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  • Marketing Management
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    Studying at Fanshawe College

    As an international student, spending around 8 months studying here has improved my skills and knowledge in the field of marketing, in which I’m interested. Moreover, I required accommodation, which the college provided successfully, which helped in my study experience. The professors were really supportive and knowledgeable. Overall, my study experience has been great, and I have another program left to complete, which will start in January 2024. Thank you!

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    Programme: Marketing Management
    Degree: Short Course
    Graduation: 2023
    Delivery Type: On Campus
    Campus: London
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  • Digital Marketing
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    Fanshawe's Bachelor of Commerce Degrees

    My experience within Fanshawe College’s degree programs has been overall very positive. Fanshawe College’s degree programs offer a well-rounded educational experience that combines theoretical knowledge with practicality and hands-on learning approaches. With a focus on industry relevance, experienced faculty, and continuously updated curriculums, Fanshawe College is an institution that equips its students for success in their chosen fields.

    One of the standout features of Fanshawe’s degree programs is the professors. Throughout the entirety of my degree, I have had the opportunity to learn from such knowledgeable and skilled professors who have a passion for helping me grow as a marketer and who actually care. As well, the small class sizes help to facilitate personalized attention, fostering a very conducive and beneficial learning environment.

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    Programme: Digital Marketing
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: Blended
    Campus: London
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  • Business Informatics
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    HEALTH INFORMATICS

    I am enrolled in Fanshawe College’s Health Informatics course, which is intended to equip students for various employment prospects in the healthcare sector. There is a great demand for qualified people in the health informatics sector, which is expanding quickly.

    Students who complete the programme may work in a variety of contexts, including hospitals, clinics, public health organizations, governmental organizations, and private businesses that design and operate health information systems. Graduates could work as health information analysts, clinical informatics specialists, health information managers, health IT consultants, or specialists in electronic medical records, among other positions.

    Overall, Fanshawe College’s Health Informatics course appears to be a comprehensive program that provides students with the skills and knowledge they need to succeed in the healthcare industry. The hands-on experience and accreditation from CHIMA are also valuable assets for graduates looking to enter the workforce.

    However, I’m still unsure if this is the right branch for me. As I hope to become a qualified healthcare professional someday, I don’t want to choose the wrong path for my career.

    The choice to enrol in a health informatics programme ultimately comes down to my personal preferences, aptitudes, and professional objectives. To determine what aspect of healthcare most interests me, it may be beneficial to conduct additional studies, consult with experts in the field, and maybe think about shadowing or volunteering in a healthcare facility.

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    Programme: Business Informatics
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: London
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  • Business with ...
    Marketing
    avatar
    Very Supportive professors

    I am very proud to studying in Fanshawe college, they structured the marketing management graduate certificate very well. All the courses content are very knowledgeable. One thing I like most the professors, All professors are very supportive and talented.

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    Programme: Business with Marketing
    Degree: Short Course
    Graduation: 2024
    Delivery Type: Online
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