University Canada West - UCW
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
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Innovation Entrepreneurship ...31 Jan, 2023
JayCAIncredible International ExperienceStudying at UCW has been one of the greatest experiences, since I’m an international student, arriving to a new country looking for new opportunities some times might be harsh, but University Canada West provide you the tools to have a smooth adaptation to the country, as well as a incredible academic level and great professors
View moreProgramme: Innovation Entrepreneurship and MarketingDegree: Bachelor'sGraduation: 2023Delivery Type: BlendedCampus: British Columbia -
Marketing and ...29 Nov, 2022
StudentThe lack of opportunitiesBeing a “new” university you can tell they are still figuring out how to deliver the best content to a now a huge wave of new students. As a second year student I feel like they are lacking opportunities for students regarding internships or co-op. I want to gain real experience in my future career and hopefully I`ll achieve it.
View moreProgramme: Marketing and Business CommunicationDegree: Bachelor'sGraduation: 2024Delivery Type: BlendedCampus: British Columbia -
Marketing and ...06 Nov, 2022 StudentNIBA in Business Communication at UCW
I love UCW. The Bachelor of Arts in Business communications is just the program for me. I enjoy all of my classes and have met people from a lot of countries. I think the Vancouver House Campus is beautifully designed and modern. There are a lot of common areas for students to study and socialize as well. Finally, UCW offers a lot of services that are helpful to all students.
View moreProgramme: Marketing and Business CommunicationDegree: Bachelor'sGraduation: 2026Delivery Type: BlendedCampus: British Columbia
