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Macquarie University
speciality: Marketing

4.2

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

5 Student Reviews

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  • Business with ...
    Marketing
    avatar
    Good

    It is an expensive university, the cost for graduation ceremony is too high. Campus is amazing and modern. It is near to a shopping centre and it has beautiful green spaces. Lecturers are mostly from other countries, it lacks diversity in students nationalities. The master’s degree in marketing lacked any real life experience and it was more about theories. The online library did not have all the books online and we were required to purchase books for our course which was expensive.

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    Programme: Business with Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Sydney
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  • Psychology and ...
    Marketing
    avatar
    Commitment

    Macquarie University provides an academically rigorous yet fulfilling educational experience. The coursework is demanding, but it is balanced by the university’s commitment to student success. Professors are knowledgeable and supportive, creating an environment that promotes learning and growth. The campus culture is vibrant and encourages collaboration and exploration. Macquarie’s holistic approach to education ensures that students are well-prepared to achieve their goals and make meaningful contributions to society.

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    Programme: Psychology and Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Sydney
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  • Psychology and ...
    Marketing
    avatar
    A decent institution

    decent university thus far; the programs it offers are excellent and simple to follow. Professors are eager to provide students with the necessary subject-matter information so they can succeed academically.

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    Programme: Psychology and Marketing
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Sydney
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  • Marketing and ...
    Media
    Victoria
    The education is exceptional

    I personally love Macquarie University. I am currently studying a Bachelor of Marketing and Media. I believe that the units they teach are extremely interesting and makes you excited to begin a full time marketing job. They have lots of outside of class help which is useful if you are falling behind, or don’t understand something.

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    Programme: Marketing and Media
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: Blended
    Campus: Sydney
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  • Psychology and ...
    Marketing
    Chris
    Excellent

    I love the atmosphere and vibe at Macquarie. Everyone is so lovely and relaxed in social settings but there is more than enough support and dedication on the academic side of things. I have thoroughly enjoyed my time at Macquarie thus far, and I would recommend it to anyone considering enrollment.

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    Programme: Psychology and Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Sydney
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