The University of Western Australia
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
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Business Management ...17 Dec, 2022
StudentZWUWA is amazing 🤩UWA, is different from the majority of universities in WA and also in Australia. It hosts a range of social events and clubs to get involved. There is truly something for everyone. If you’re looking for a university that is not only academically strong but socially strong, chose UWA ❤️
View moreProgramme: Business Management and MarketingDegree: Bachelor'sGraduation: 2023Delivery Type: On CampusCampus: Perth -
Business Management ...16 Dec, 2022 StudentAUThe best uni in wa
Uwa is great educationally of course but it also has an amazing social scene there’s something for everyone. Each week there are events run by the guild or clubs to get people involved and take their minds off studying for a bit.
View moreProgramme: Business Management and MarketingDegree: Bachelor'sGraduation: 2023Delivery Type: Online -
Marketing and ...09 Jul, 2022 StudentThe overall campus life
Overall UWA has to be hands down one of the best universities ever. Not only is the campus surrounded by beautiful greenery and bright blue water, but their services are also just as good. They provide many support and well-being systems to their students, always putting their students first. On top of that, out of WA, they have the most social clubs up to offer with more than 100! Not only do they reach this social aspect perfectly but also allow students to reach their full potential by allowing them to travel and study abroad, join and volunteer in a bunch of leadership programs and apply for internships easily.
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Overall my experience has been amazing so far!Programme: Marketing and Human Resource ManagementDegree: Bachelor'sGraduation: 2023Delivery Type: On CampusCampus: Perth
