The University of Melbourne - UoM
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
Filter reviews-
Marketing and ...29 Nov, 2022
StudentGood study environment and servicesI think The University of Melbourne is a good choice to purchase higher degree because of its teaching staff and resources. Firstly, the teachers I met is quite knowledgable and friendly. Once I got questions in class, they will answer me patiently and provide guidance for me. Secondly, the library here is bright and tidy with lots of books and equipments. Besides, the university also provide lots of academic and career service, which helps me a lot about the assignments and finding jobs.
View moreProgramme: Marketing and CommunicationsDegree: Master'sGraduation: 2023Delivery Type: On CampusCampus: Melbourne -
Marketing and ...16 Dec, 2022 StudentCNDiverse campus experiences
There’s no denying that the University of Melbourne is an excellent for studying. At Unimelb, you will find knowledgeable lecturers, friendly people from all over the world, a wide variety of campus activities, an inclusive and diverse campus culture, and a wealth of resources available, including free fresh food relief projects, volunteer activities, free essay and resume revision, free movies, exhibitions and speeches, career guidance, and on-campus employment campus, etc. All these have made my study life at Unimelbe colorful and fruitful. Although there are plenty of cafes on Parkville campus, but no restaurants or canteen exist. The good thing is that the university is very close to the city center, makes it convenient to go dining and shopping after classes.
View moreProgramme: Marketing and CommunicationsDegree: Master'sGraduation: 2024Delivery Type: BlendedCampus: Melbourne
