A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
When I first registered as a student in UNYT (University of New York Tirana) I registered at the Information Systems Programme. After 1 and a half years of studies, I got to understand that simply, the programming world wasn’t for me. As an artistic person since childhood, the only language I could speak was art Language and so none of the programming languages made sense within me. This University gave me the opportunity to take a step back, take 6 months of pausing my studies, in order for me to know what I want. As youngsters, everything passes by so fast that sometimes we do not take the right enough time to think about what we want to do in the future. We are simply impacted by out parent’s words for our careers and that is when we sometimes fail to choose for ourselves. After that short pause, I choose to change my programme from IS to Marketing, and I have been thriving at that. I love my new programme, and I find that I can incorporate my artistic character into that. So that is why I would love to speak to any other “student to be” or students to help them toward their paths to this new area of life.
As per my experience:
My professors are very nice and they come from good academic backgrounds. My classes are fun, full of Case Studies, Interactivities, excursions, and lots of learning from the Real World!
The only thing I would critic my University, is the lack of organisation between departments. It takes to much time to finish a small document or registration form for us, because of the lack of organising the work between the different departments. Also, they do have good Erasmus Programs, but they give you subjects that when you come back from your programme, they are not credited to their curricula, because they sometimes do not know the right requirements.
Either way, I think it is by far one of the most prestigious Universities in Albania.