RMIT Vietnam Speciality : Marketing
programme: Digital Marketing

🌟 Overview
Role: 2nd year Marketing student, RMIT Vietnam
Overall rating: 4/5 – International environment, fast-updating content but high tuition and some subjects still teach blended learning.
✅ Things I like
In-depth curriculum: Pathway from foundational subjects (Principles of Marketing, Consumer Behavior) to specialized subjects (Digital Marketing, Brand Management); case studies are always “hot” with Gen AI, TikTok Shop, social listening.
Experienced lecturers: Most of them have worked/are working at agencies or client-side; each workshop has a mini-brief, helping to practice brainstorming similar to an agency environment.
Business connection project: Each semester usually has 1-2 courses working with real brands (I once made a proposal for Unilever and received direct feedback from the brand manager).
Multicultural environment: About 40% of students are exchange students; cross-cultural teamwork trains excellent intercultural communication skills.
Facilities

– an environment that nurtures self-growth
– advantage: facilities, canteen
– disadvantages: overcrowded due to exceeding intake
– i would recommend the RMIT student app should be upgraded to offer campus navigation, alerts, room bookings, and facility issue reporting.

As a first-semester student majoring in Digital Marketing at RMIT, I’ve had a very positive experience so far. The course content is up-to-date, industry-relevant and well-structured. I really appreciate how RMIT integrates real-world case studies and practical group projects into the learning process. The lecturers are supportive and responsive and the campus facilities are modern and comfortable.
What stands out to me the most is how RMIT encourages collaboration, critical thinking and the development of practical digital skills from day one. I would definitely recommend this program to anyone interested in a career in digital marketing or related fields.

As a first-semester student majoring in Digital Marketing at RMIT, I’ve had a very positive experience so far. The course content is up-to-date, industry-relevant, and well-structured. I really appreciate how RMIT integrates real-world case studies and practical group projects into the learning process. The lecturers are supportive and responsive and the campus facilities are modern and comfortable.
What stands out to me the most is how RMIT encourages collaboration, critical thinking, and the development of practical digital skills from day one. I would definitely recommend this program to anyone interested in a career in digital marketing or related fields.

Digital Marketing at RMIT – is it worth studying?

If you are interested in Digital Marketing at RMIT, I used to study and have some practical sharing for you to consider:

✨ Big plus:

Learning by doing: Almost every subject has a real-world project – from creating a marketing plan, running sample ads, to analyzing user data. No dry theory.
Quality lecturers: Most have practical experience working in the industry, many have worked at agencies or big brands.
Studying entirely in English, language skills and international thinking also improve very quickly.
High networking opportunities: During the course, many subjects have guests from famous marketing companies come to share, opening up internship and future job opportunities.
😕 Points to consider:

High pressure of deadlines: Because it is mainly about group projects, teamwork and time management skills are very important. Just “cramming for theoretical points” is not enough.
Don’t teach too much technical stuff: Those who want to learn more about running ads, technical SEO, and in-depth data analysis will have to self-study or take an external course.
Tuition fees are quite high compared to the general level of universities in Vietnam.
💡 Summary:
If you want to pursue a career in marketing strategy, branding, content, campaign management, RMIT is a good choice because of its comprehensive training in thinking, soft skills, and a very modern learning environment. But if you are more inclined towards performance marketing (running ads, SEO, Google Analytics, etc.), you should study other specialized courses outside of school.

The school is equipped with top-tier, high-quality facilities that support a wide range of academic and extracurricular activities. These include a computer lab, a well-designed fashion lab, fully equipped theaters, and a spacious sportshall for physical education and athletics. Every facility has been developed with the highest standards in mind, ensuring that students have access to the best resources and learning environments to support their growth and success.