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York St John University
speciality: Marketing

4.0

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

5 Student Reviews

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  • Marketing
    Evie
    Physical prepartions for the world.

    The Marketing program at York St John University gives a clear and practical understanding of how the business world works. It builds useful skills that really help prepare you for a career in marketing. While a few things like course scheduling or teaching styles could be more consistent, the real strength of the program is how hands-on it is and the networking opportunities it provides. I’ve gained a lot of confidence in my marketing knowledge and can already see how it applies to real situations. For anyone who wants a strong, practical base in marketing and the chance to meet people in the field, York St John is a great choice.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2027
    Delivery Type: On Campus
    Campus: York
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  • Digital Marketing
    Sushant
    It's compatible for me

    My time here has been unforgettable. The school has a strong reputation in digital marketing, and that really shows in the classes—they’re engaging, well-structured, and taught with a lot of skill. If someone is considering a Master’s in digital marketing management, I’d recommend this place without hesitation.

    The university runs smoothly and puts a lot of effort into supporting students. The career center stands out the most for me—they make landing internships and jobs so much easier. I also enjoyed the variety of clubs and activities. There’s always something happening, which makes it easy to connect with others and feel at home on campus.

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2027
    Delivery Type: Blended
    Campus: York
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  • Digital Marketing
    Prabigya
    feels like it was made for me

    For me, this university is spot on because I really get things when the teachers go into lots of detail. My department here makes that possible by keeping our classes small. This means we can actually talk more with our professors, ask questions right away, and get help that truly fits how I learn. All that one-on-one time is a huge boost for me to really grow and grasp everything better.

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2027
    Delivery Type: Blended
    Campus: York
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  • Digital Marketing
    avatar
    Perfect for multicultural people

    My university is a very good place to meet people from multicultural backgrounds and ethnicities. I have been able to find myself more and become more independent in my learning. As my current program is research based it has been wonderful learning more on my own

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2025
    Delivery Type: Blended
    Campus: York
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  • Marketing Management
    avatar
    Good experiences and Good vibes

    Overall the experience at the moment has been great. As an International Student, the staff always tries to assure that you are keeping up with the lectures and seminars and they are generally predisposed to help you out in anything you need as long as you show interest.

    They focus also on creating a community feeling on the university, creating events, and generating networking.

    The only bad-ish thing is that the coffee closes at 15pm, so if you are going to stay really late at uni, better get a tupperware with food.

    Just to finish, I will like to talk about the accommodations. If you want something cheap and wanna chill the grange is your choice, as long as you don’t mind share bathroom.

    If not you got to St John central as the mid-range. Percy’s is nice, but you need to be aware it is the most common one for first year students, so it’s too chill to be honest.

    Regarding the facilities, they are nice, at least the parts I have seen so far, you are always going to find a place to just chill and focus, not always need to be the library, which is great since it allows you to change your study environment.

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    Programme: Marketing Management
    Degree: Bachelor's
    Campus: York
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