University of Sunderland
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
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Business Management ...22 Nov, 2022
Rudolf OseiGBAbout the digital marketing programI love the Sunderland university. Due to the various hundreds of courses they offer, diversity and flexibility they give their students. Also they assist student find their way to careers even after school. There is nothing particular to dislike about the because I loved every bit. I studied digital marketing and I had the opportunity to be at seminars and meet high profile people and ceo’s to talk to and learn from those experiences.
View moreProgramme: Business Management and MarketingDegree: Master'sGraduation: 2023Delivery Type: BlendedCampus: Sunderland -
Business Management ...30 Apr, 2022
StudentLong PowerPointsThe power points are very long and too much detail has been put on them, this makes it hard to take notes and to stick with you. They need to be more summarised in my opinion. The staff help you with your work and help you get engaged so no one is missed out. If you don’t understand talk to the teacher and they will make Time to chat and get things sorted. If you don’t want to talk face to face the teachers will reply to your email within 72 hours which is very handy. The university has many facilities and the libraries are very clean and well looked after with lots of computers and books for your studies. Go print you have to put money on your card which is no problem because it is cheap. Overall this university is good.
View moreProgramme: Business Management and MarketingDegree: Bachelor'sGraduation: 2024Delivery Type: On CampusCampus: Sunderland -
Fashion Communication ...18 Feb, 2022 StudentPrice
The price of the course does not reflect the teaching or learning. The tutors are lovely. And the location and facilities are both good.
View moreProgramme: Fashion Communication and PromotionDegree: Bachelor'sGraduation: 2022Delivery Type: BlendedCampus: Sunderland
