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University of Southampton
speciality: Marketing

4.3

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

8 Student Reviews

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  • Marketing
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    Good

    The University has a space for everyone, the campus gives the motivation to go in and you are surrounded around people who come from everywhere. There is a sense of community despite the mulitude of students in the area and there is always something to do

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Southampton
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  • Marketing
    avatar
    Amazing out of lecture opportunities

    I really enjoy being in this university as it not only has a very interesting approach to teaching and very interactive lectures it also has amazing opportunities for students who want to do more than just study for their degrees. There are more than 300 societies for every possible interest and even if someone can’t find a society for themselves they are allowed to make a new one. There are many networking events that give students opportunities to make future connections, find new opportunities and possibly get job opportunities.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Southampton
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  • Fashion Marketing
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    Immense facilities

    University of southampton has a spacious and beautiful campus with a gorgeous environment. Accommodations are low-cost and affordable for students, immense facilities to aid the students. The teachers are exepctional and kind always ready to guide and educate the students.

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    Programme: Fashion Marketing
    Degree: Bachelor's
    Graduation: 2018
    Delivery Type: On Campus
    Campus: Southampton
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  • Fashion Marketing ...
    and Branding
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    A wonderful learning trip!

    Huge campuses, Convenient facilities, abundant SUSU’s activities, helpful tutors, good climate.And transportation for students is convenient. It was the best decision I ever made.However, I hope that in the future, there will be fewer online classes and more opportunities for offline classes.

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    Programme: Fashion Marketing and Branding
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Southampton
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  • Fashion Marketing ...
    and Business Management
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    Career planning

    This university is a comprehensive university, which makes people feel that its integrity attaches great importance to the outstanding academic requirements and the employment rate of students. I would recommend this university.

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    Programme: Fashion Marketing and Business Management
    Degree: Master's
    Graduation: 2023
    Delivery Type: Online
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  • Fashion Marketing ...
    and Branding
    avatar
    Need independent study ability

    The main course professor is really good and the learning pace is very relaxed. The location is not on the main campus, so the campus atmosphere is low. The school will have some special courses to guide resume and essay writing, which is more helpful

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    Programme: Fashion Marketing and Branding
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Southampton
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  • Fashion Marketing
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    Valuable Experience

    Teachers are nice and I learned a lot of knowledge about fashion marketing and branding.And I hope more offline course could be offered as well as the feedback of assignment could be more fast and detailed.

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    Programme: Fashion Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Southampton
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  • Fashion Marketing
    Wenxin
    Customer service

    I think customer service of the University of Southampton is good because the staff always reply quickly. Besides, the policy of our accommodation, degree and qualification is satisfactory after the breakout of Covid-19. It secures our interest, health and safety. But the resources in library are not enough.

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    Programme: Fashion Marketing
    Degree: Master's
    Graduation: 2020
    Campus: Southampton
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