A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
Sheffield Hallam university has a great support to help you with your course when you find things difficult. I have learned a lot, it improved my social life, and the libraries are very well equipped and a nice place for a quite study. Highly recommended if you wanna have a great career later in future.
View moreMy post-pandemic experience of doing a Masters’s degree in my choice of subject at Sheffield Hallam University is quite good. Since travelling abroad for studies was my short time goal, after getting into this university, I had a good learning experience both personally and professionally. My confidence level got boosted when I was given an opportunity by the University to work as a student ambassador. I literally enjoyed my work at the university. Overall, I completely enjoyed my days at the university.
View moreI was expecting a few more modules that would have some form of fun element to them, though all of the modules themselves were solidly set out and helped me to understand the ‘backstage’ area of marketing more than I did before. There was a huge level of internationality within the cohort and every day I met someone from a new area and learned a little more about different cultures just by being in a room with people. Though this also did mean that there were difficulties at times when cultures collided.
The tutors were good and knew what they were doing. Some were far more helpful than others and a whole group of us didn’t get on with one particular tutor as they weren’t necessarily the most warm-hearted out of the bunch. But overall the tutors gave a positive experience.
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