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University of Salford
speciality: Marketing

4.6

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

8 Student Reviews

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  • Marketing and ...
    Management
    avatar
    My Salford Experience

    I like the industry-focused teaching, most lecturers have real professional experience, which makes the course content practical and relevant. They genuinely try to connect theory to real-world applications. The modern facilities, the MediaCityUK campus is a huge highlight, modern, professional, and inspiring, especially if you’re studying media, business, or creative subjects. The supportive staff, academic and wellbeing support is easy to access. Staff respond quickly and are willing to help when you reach out. The student community, the campus has a friendly, diverse student atmosphere, and there are plenty of opportunities to get involved in events, societies, and networking.

    Areas for improvement and things which I dislike are the communication gaps, sometimes information about deadlines, timetable changes, or events isn’t communicated clearly or early enough.

    Would I recommend it, absolutly, I would recommend the University of Salford, especially if you value practical learning, modern facilities, and industry connections. It’s a great choice for students who want hands-on experience and a supportive academic environment. While administrative processes could improve, the overall student experience is positive and the university prepares you well for future career opportunities.

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    Programme: Marketing and Management
    Degree: Bachelor's
    Graduation: 2027
    Delivery Type: On Campus
    Campus: Salford
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  • Digital Marketing
    avatar
    A TRUE JOURNEY OF LEARNING DIGITAL MARKETING

    I believe the University Of Salford provides students with the skills and knowledge needed for success in their chosen fields.

    I like how short, interactive, and detailed the modules are designed. It provides clear insight and understanding to guide one in their career choice.

    I dislike the idea of having more than 2 tutors taking a module because it sometimes brings about misunderstanding.

    I would absolutely recommend!

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Salford
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  • Public Relations ...
    and Journalism
    avatar
    Excellent Practical Skills

    University Of Salford offers the course of MA Public Relations and Digital Communications. This course provide opportunities to meet with professional PR officers during workshops. Teachers focused more on practical skills rather than the theory. I just love the way of teaching and also the university campus offers opportunities for different types of internships during the entire course.

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    Programme: Public Relations and Journalism
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Salford
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  • Digital Marketing
    Omobolaji
    My Salford Experience

    Picking a school for my post graduate degree was kind of hard and Salford wasn’t even on my list but I’m super glad I came to Salford.

    The support and help I got as an international student when I came starting from the induction week to the start of lectures to interacting with my lecturers has been nothing but amazing.

    Looking forward to the rest of my year as a postgraduate student and enjoying everything the school has to offer.

    10/10 I absolutely recommend Salford University to anyone

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Salford
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  • Digital Marketing
    Temitope
    The Best University in Manchester

    The University of Salford is a learning institution that aids the growth of its students academically, socially, and in other areas.

    I love University of Salford for its diversity, inclusiveness and promptness.

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Salford
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  • Business and ...
    Digital Marketing
    avatar
    professional lecturers

    I like the university’s atmosphere, staff, lecturers, etc. It helped me not to feel lonely during immigration. The SBS team prepared me for interviews and finding jobs. Nothing bothered me during these six months so I want to share it.

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    Programme: Business and Digital Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Salford
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  • Marketing
    Elisabeth
    Salford university experience

    Even though Salford University is a quite a new institution in Manchester, it is well organised in terms of support, materials and technology. Although the first two easy everything was mostly centred online and less face to face due to the virus, that has impacted my social life in campus but not my studies and it was easy to reach other students and compete the assignment with the right support.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: Blended
    Campus: Salford
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  • Business and ...
    Digital Marketing
    avatar
    Best course and tutors

    Friendly and helping faculties. Very helpful administration team.
    I was very tensed about assignment writing, but the tutors really helped me and cleared my confusions.
    Very clear lectures and beautiful campus!

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    Programme: Business and Digital Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Salford
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