A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
I really enjoyed my time at Reading University studying for my master’s degree, the uni hosts lots of social events to network with other students in your cohort so you get to know other students easily and quickly. The campus is set up for social interactions, with lots of chill group study spaces and multiple food places and cafes to have lunch at with friends.
Additionally, the support you receive from the staff, especially for a master’s is excellent – I felt supported throughout the academic year.
The only downside to this university is the price of the halls which are expensive, its also hard to find university housing as a master’s student as the houses are mostly taken up with undergraduate students. So with this in mind, make sure you plan way ahead of time if you are applying here to look for housing.
View moreThe campus at the University of Reading is very beautiful! On a sunny day it is definitely worth the walk by the lake or seeing the campus cat. In my course, the teachers have been massively helpful and accommodating (if you’re new to the area). STaR mentors are 2nd/3rd year students who aid you in the transition from high school to 1st year at university and you can ask them about anything from making friends to questions about your course and studying. The only partially negative I would have to mention is the distance from the main campus to the Agriculture Building and that it is quite challenging to find if you’re going there for the first time. However, the big map board on campus can make it easier for you.
View moreThe course is a perfect mix of online and in-person lectures, ensuring all neccessary content is covered, as well as encouraging group activity and creative ideas. The university facilities are great, with an amazing library!
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