University of Plymouth
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
4 Student Reviews
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Marketing10 months ago
StudentGBConstant support & great facilities.Modern university with great facilities and technology to support studies. Lecturers are engaged and always willing to provide help and feedback. The careers service is incredible at recommending jobs/placements for students and even post-graduate jobs. I would definitely recommend University of Plymouth if you are looking for a social university experience.
View moreProgramme: MarketingDegree: Bachelor'sGraduation: 2026Delivery Type: On CampusCampus: Plymouth -
Marketing and ...17 Jul, 2023 StudentA good basic digital marketing knowledge.
The good thing is that they teach us the basics in digital marketing so it is suitable for people who cross majors from undergraduate like me. However, they don’t teach much in practice, mostly just theory. For people whose bachelors have majored in marketing, maybe for them the knowledge taught is not too deep. They also provide several offers to get certification from various well-known marketing agencies for free and that is an advantage for students.
View moreProgramme: Marketing and Social MediaDegree: Master'sGraduation: 2023Delivery Type: On CampusCampus: Plymouth -
Digital Marketing30 Jun, 2022
AminatDigimarketingThe programme gave me insight into building my social media usage skill, and how to do campaigns. Importantly I got to put to practice what I am learning. The school is a combination of all races. So you don’t feel left out when searching for people of your ethnicity. There are opportunities to improve with our LinkedIn access, and endless job opportunities. Try this college and I can guarantee you a good post-study life. Cheers
View moreProgramme: Digital MarketingDegree: Master'sGraduation: 2023Delivery Type: On CampusCampus: Plymouth -
Digital Marketing17 Jun, 2020 Studentgreat location and facilities
great location and facilities.
but poor management of our course which put us under pressure. One of the lecturers didn’t turn up for 2nd term, turns out they had left the previous year and the uni had no replacement sorted. therefore, we were behind with lecturers and had less time to complete assessments.
View moreProgramme: Digital MarketingDegree: Master'sGraduation: 2019Campus: Plymouth
