

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
I thoroughly enjoy my course and the range of subject we study. The content is very modern and is up to date with current social media advance such as AI. The university does well to encourage our studies in these topics with extra seminars from outside lecturers, as well as workshops with the wide range of facilities the University has to offer. This includes screen printing, digital printing, textiles work and the studios where you can hire out equipment and the studio to run your own photoshoot. Campus life is very supportive and there is wide range of support for a variety of needs the students may require. However I have struggled to understand specific requirements within my course for assessments due to the fact it is a new course, therefore there isn’t previous work or materials we can use as a framework. I believe this university and course was the right choice for me and I enjoy my studies here.
View moreNo doubt, UCA offers the best in creativity and innovation. Every course is well taught, every class brings inspiration that propel good result. UCA brings out the best in their students and build them to be solution providers to their world.
View moreI did my BA degree at the LSDM, a school associated with the University for the Creative Arts (UCA).
My BA was a 3 years degree completely online. Overall, I have to describe my experience as positive. After this time I had the feeling that the teachers were helping me a lot and I really learned about Marketing.
I would definitely recommend this university for people who are already working and are looking to expand their knowledge in this area.
View moreI wanted to go to a school that valued my creativity while also encouraging the development of a business mindset in me.
Both of my objectives are met by the UCA business school, so I must say I made the right decision.
So far, our lectures have been interesting and informative. The student body is very inclusive, and they enthusiastically celebrate every occasion. As an international student, having a supportive community is critical, and the staff and gateway services team make certain that we are well taken care of. The course induction week helps international students understand the university and settle in a new environment by covering topics such as critical thinking, academic integrity, and an introduction to student services. UCA allows me to understand the global audience while also nurturing myself as an individual.