A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
The first thing i would say about KCL is great location. it is located in central london which enables us to access to cinema and other facilities, which is perfect for students who study media and communications. For the education quality, Professors are highly qualified and dedicated to delivering quality education. I overall had a good learning experience with them.
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Amazing location in central London with a beautiful campus and great facilities. All the lecturers are so lovely and knowledgeable in their respective fields and are passionate about passing on their knowledge.
View moreI stayed at Wolfson House on the edge of Guy’s campus on the edge of central London. It was really great. We loved how close it was to the South Bank and easy access to the tube (London Bridge station is about 3-4 minutes walk!). All my lectures and seminars were held at the Strand campus, about a 45-55 minute walk.
View moreThe program and content definitely exceeded my expectations. In the first semester, I took: Digital Marketing Strategy, Digital Marketing Communications, Digital Consumer Behaviour, and Research in Marketing. We had a consulting project across all four modules and I found it very valuable to apply theoretical concepts to a real life business. The teachers were also all very supportive. In the 2nd semester, we got to choose our modules and I did: Branding
View moreThe composition of students and professors is very international and diversified. King’s provides a lot of teaching tools for graduate students. The experience of studying here is such a unforgettable memory.
View moreI went to King’s business school last year for my Master’s degree and it provides useful and practical learning of tools in real work. We also have chances to do projects with real companies. Teachers are great!
View moreKing’s is a high-class university where you can explore lots of opportunities and each one of them will make your days there worthwhile.
I met some of the most inspiring lecturers, who were rather dedicated to give you the best knowledge, so now I’ve decided to apply for PhD at King’s. Good luck to both you and me.
King’s is an international university where you can meet people from all over the world. Studying there enabled me to become a better self because I got the opportunities to experience one of the most high-class campus life around the world.
View moreI loved the fact that there are many international students. Most of my classes were at Bush House which is newly renovated and fully equipped with many amenities and resources for students. What I found a bit disappointing was the lack of help in terms of career help/advice on behalf of student services. Also, I found modules to be very theoretical and not very practical. However, there is a wide variety of modules to chose from in Business Management, from marketing to banking, from HRM to CSR. Overall, I’m satisfied with my experience at King’s.
View moreIt’s a great university, with rich history and expertise. It has good facilities, especially, the new building- Bush House. KCL offers quality teaching, engaging and knowledgable staff, great community of students.
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