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King's College London
speciality: Marketing

4.6

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

8 Student Reviews

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  • International Marketing
    Guglielmo
    International institution in the heart of London

    As a Master of Science student in International Marketing at King’s College London, I have thoroughly enjoyed my time at the university. I particularly appreciated the strong balance between theory and practical application, which allowed me to develop both academic insight and real-world skills. Modules such as Consumer Behaviour and Marketing Theory & Practice were especially valuable, providing deep understanding of how customers make decisions and how to design effective marketing strategies. The programme also encouraged collaboration and critical thinking, fostering a supportive environment where I could engage with peers from diverse backgrounds. Overall, I would highly recommend King’s College London to prospective marketing students seeking a rigorous, engaging and internationally focused programme.

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    Programme: International Marketing
    Degree: Master's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: London
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  • International Marketing
    Reine
    Amazing location

    Amazing location in central London with a beautiful campus and great facilities. All the lecturers are so lovely and knowledgeable in their respective fields and are passionate about passing on their knowledge.

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    Programme: International Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: London
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  • Digital Marketing
    Alexandra
    MSc Digital Marketing

    The program and content definitely exceeded my expectations. In the first semester, I took: Digital Marketing Strategy, Digital Marketing Communications, Digital Consumer Behaviour, and Research in Marketing. We had a consulting project across all four modules and I found it very valuable to apply theoretical concepts to a real life business. The teachers were also all very supportive. In the 2nd semester, we got to choose our modules and I did: Branding

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: London
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  • Digital Marketing
    avatar
    Graduate student of digital marketing

    The composition of students and professors is very international and diversified. King’s provides a lot of teaching tools for graduate students. The experience of studying here is such a unforgettable memory.

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2019
    Campus: London
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  • Digital Marketing
    avatar
    Practice in real life

    I went to King’s business school last year for my Master’s degree and it provides useful and practical learning of tools in real work. We also have chances to do projects with real companies. Teachers are great!

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2019
    Campus: London
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  • Digital Marketing
    Ying
    a university that I want to enroll again

    King’s is a high-class university where you can explore lots of opportunities and each one of them will make your days there worthwhile.
    I met some of the most inspiring lecturers, who were rather dedicated to give you the best knowledge, so now I’ve decided to apply for PhD at King’s. Good luck to both you and me.

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2020
    Campus: London
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  • Digital Marketing
    avatar
    A university that I want to enroll again

    King’s is an international university where you can meet people from all over the world. Studying there enabled me to become a better self because I got the opportunities to experience one of the most high-class campus life around the world.

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2020
    Campus: London
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  • International Marketing
    avatar
    Amazing experience

    It’s a great university, with rich history and expertise. It has good facilities, especially, the new building- Bush House. KCL offers quality teaching, engaging and knowledgable staff, great community of students.

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    Programme: International Marketing
    Graduation: 2018
    Campus: London
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    26 Nov, 2021
    Esha
    Esha
    Hey, I am a little confused whether I should apply to King's as the uni is highly ranked but the marketing course is not. Any suggestions?
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