King's College London | Latest Reviews | Student Reviews & University Rankings EDUopinions

King's College London

speciality: Marketing

4.5

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

10 Student Reviews

Filter reviews
Sorry, no matches found. Try with another keyword
  • Language and ...
    Management
    Subin
    Great location and good education quality

    The first thing i would say about KCL is great location. it is located in central london which enables us to access to cinema and other facilities, which is perfect for students who study media and communications. For the education quality, Professors are highly qualified and dedicated to delivering quality education. I overall had a good learning experience with them.
    the school society (KCLSU) enables various opportunities including
    KCL’s Careers

    View more
    Programme: Language and Management
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: London
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • International Marketing
    Reine
    Amazing location

    Amazing location in central London with a beautiful campus and great facilities. All the lecturers are so lovely and knowledgeable in their respective fields and are passionate about passing on their knowledge.

    View more
    Programme: International Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: London
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • Business Management ...
    and Marketing
    Effiong
    Housing

    I stayed at Wolfson House on the edge of Guy’s campus on the edge of central London. It was really great. We loved how close it was to the South Bank and easy access to the tube (London Bridge station is about 3-4 minutes walk!). All my lectures and seminars were held at the Strand campus, about a 45-55 minute walk.

    View more
    Programme: Business Management and Marketing
    Degree: Bachelor's
    Graduation: 2019
    Delivery Type: On Campus
    Campus: London
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Facilities
  • Digital Marketing
    Alexandra
    MSc Digital Marketing

    The program and content definitely exceeded my expectations. In the first semester, I took: Digital Marketing Strategy, Digital Marketing Communications, Digital Consumer Behaviour, and Research in Marketing. We had a consulting project across all four modules and I found it very valuable to apply theoretical concepts to a real life business. The teachers were also all very supportive. In the 2nd semester, we got to choose our modules and I did: Branding

    View more
    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: London
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • Digital Marketing
    avatar
    Graduate student of digital marketing

    The composition of students and professors is very international and diversified. King’s provides a lot of teaching tools for graduate students. The experience of studying here is such a unforgettable memory.

    View more
    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2019
    Campus: London
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • Digital Marketing
    avatar
    Practice in real life

    I went to King’s business school last year for my Master’s degree and it provides useful and practical learning of tools in real work. We also have chances to do projects with real companies. Teachers are great!

    View more
    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2019
    Campus: London
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • Digital Marketing
    Ying
    a university that I want to enroll again

    King’s is a high-class university where you can explore lots of opportunities and each one of them will make your days there worthwhile.
    I met some of the most inspiring lecturers, who were rather dedicated to give you the best knowledge, so now I’ve decided to apply for PhD at King’s. Good luck to both you and me.

    View more
    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2020
    Campus: London
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • Digital Marketing
    avatar
    A university that I want to enroll again

    King’s is an international university where you can meet people from all over the world. Studying there enabled me to become a better self because I got the opportunities to experience one of the most high-class campus life around the world.

    View more
    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2020
    Campus: London
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • Business Management ...
    and Marketing
    avatar
    Overall Satisfied.

    I loved the fact that there are many international students. Most of my classes were at Bush House which is newly renovated and fully equipped with many amenities and resources for students. What I found a bit disappointing was the lack of help in terms of career help/advice on behalf of student services. Also, I found modules to be very theoretical and not very practical. However, there is a wide variety of modules to chose from in Business Management, from marketing to banking, from HRM to CSR. Overall, I’m satisfied with my experience at King’s.

    View more
    Programme: Business Management and Marketing
    Degree: Bachelor's
    Graduation: 2019
    Campus: London
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • International Marketing
    avatar
    Amazing experience

    It’s a great university, with rich history and expertise. It has good facilities, especially, the new building- Bush House. KCL offers quality teaching, engaging and knowledgable staff, great community of students.

    View more
    Programme: International Marketing
    Graduation: 2018
    Campus: London
    Overall
    Professors
    Internationality
    Value
    Location
    Student Life
    Facilities
    Accommodation
    26 Nov, 2021
    Esha
    Esha
    Hey, I am a little confused whether I should apply to King's as the uni is highly ranked but the marketing course is not. Any suggestions?

Receive more information
immediately for free

Sorry, for now, we can only help for business studies.
Our mission is to provide free valuable information for students to guide their decisions. Contact will be by email.
Autocomplete with
Your information is secure
Thanks!
We'll contact you soon via email
Are you managing this university?

If you're the owner or representative of King's College London, you can claim this University and build a better profile.

Claim this University
  • +programme_dots+
    +programme_dots_hide+
    +comment_date1+
    +comment_user_logo+
    +comment_user+
    +title+
    +comment+View more
    Programme: +program_name+
    Degree: +degree+
    Graduation: +graduation_year+
    Delivery Type: +delivery+
    Campus: +campus+
    +all_ratings+
  • Overall
    Facilities
    Professors
    Location
    Student Life
    Accomodation
    Internationality
    Value
    Career Prospects
    +reply1_date+
    +reply1_user_logo+
    +reply1_user+
    Official Reply
    +reply+
    Interested in studying at King's College London?
    This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Review our Privacy Policy for more details.
    Close