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Brunel Business School
speciality: Marketing

4.7

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

3 Student Reviews

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  • Marketing and ...
    Management
    avatar
    Best Business School for success

    I have been at Brunel since September and I am beyond pleased with my experience. My timetable allows for a ultimate student-life balance with me only being in at most 3 days a week and no more than 1 full day.

    In the short time I have been there I have been offered countless opportunities to expand my CV with internships, work experience opportunities seminars and workshops.

    In terms of academics, all lectures are recorded and uploaded online and the lectures will go out of their way to make sure you understand the course material and can succeeded. The lectures even attended on strike days to ensure that students didn’t fall behind.

    There are a multitude of extra curricular activities from culture to sports to partake in and weekly events to get involved in.

    Overall a brilliant uni and somewhere you will be happy and thrive!

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    Programme: Marketing and Management
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: London
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  • Marketing and ...
    Management
    Mainak
    Great experience

    Courses are as per industry standards. Professors are really knowledgeable with great experience. Also Brunel has a placement cell which makes easier for all its students to get professional experience as per their wish.

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    Programme: Marketing and Management
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: London
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  • Marketing and ...
    Management
    avatar
    Good study opportunities

    Great international module leaders/lecturers with an on-field experience. Campus offers great choices of resting and study places, studying materials but also different food places.
    Great sports community/ proposition as well

    There is a lack of investments from some students which can have, and most of the time has, an effect on others work. Though this is a personal issue, there are no academic ways of avoiding them. e.g pre-made groups with members not being able to split up if work investment is bad on one side.
    For commuting students, timetables are too split up using the week, making them travel 3hours in total for an one hour seminar only.

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    Programme: Marketing and Management
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: Blended
    Campus: London
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