University of Lincoln
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
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Advertising and ...08 Sep, 2023
CathieGBOpportunities and SupportThe course offers a range of modules that allow you to utilise and improve lots of different skills, such as data analysis, writing reports and developing a deeper understanding of marketing as a whole. Students feel the freedom to create content that they are proud of, and is relevant to the given task. Lecturers and academics are easy to contact and happy to offer support regarding anything that a student may have concerns about. Programme leaders frequently email students different opportunities that they may be interested in that is relevant to the course, as they are eager to create experiences for them. Trips to marketing museums in London are another way in which this course engages its students in a practical way.
View moreProgramme: Advertising and MarketingDegree: Bachelor'sGraduation: 2023Delivery Type: On CampusCampus: Lincoln -
Digital Marketing17 Feb, 2023
NgoziGBGaining employability skillsMy university Careers Linc is currently running programmes that are suitable to developing skills for all students including Postgrads of which I am.
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They have been effortless helping us to develop skills and apply for jobs, internships and graduate schemes. There are different workshops where staff help students to rewrite their CVs and cover letter. As an International student traveling abroad for the first time, I find these welcoming. Their support in my ongoing studies has given me confidence to apply for jobs, attend interviews due to their prepping and so on.Programme: Digital MarketingDegree: Master'sGraduation: 2023Delivery Type: On CampusCampus: Lincoln
