The course offers a range of modules that allow you to utilise and improve lots of different skills, such as data analysis, writing reports and developing a deeper understanding of marketing as a whole. Students feel the freedom to create content that they are proud of, and is relevant to the given task. Lecturers and academics are easy to contact and happy to offer support regarding anything that a student may have concerns about. Programme leaders frequently email students different opportunities that they may be interested in that is relevant to the course, as they are eager to create experiences for them. Trips to marketing museums in London are another way in which this course engages its students in a practical way.