A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
If given the option again, I’d without a doubt pick the same university!
Students are given a tonne of chances and resources to make the most of their time.
There are three campuses in total, but the one I’m on has everything you could possibly need.
I’m excited to investigate the other 2!
With regards to being a post-graduate student at Heriot-Watt University, I have overall enjoyed my studies there. I appreciate how the staff at the University are welcoming and involved, in the sense that they are approachable by email and in person with regards to asking an academic question. However, I do wish that they engaged more in online learning as they do not record their lectures, a tool in which I find very helpful with regards to revision. However, overall it has been a good experience
View moreIt is one of the best universities I could dream of. I’m currently studying the IBM course and so far the facilities have been amazing. The students’ social life is also the best part about it as we get to meet a lot of people from different backgrounds and cultures.
View moreI’m currently doing International business management in marketing. So far I have finished around 28 courses but only about 8 of them were marketing-related courses, this allowed me to learn about all the majors available to me in IBM however it took away from me the opportunity to learn more about marketing.
The student life is generally good but isn’t as diverse as I had hoped it would be. It’s important to know that starting university is hard for any student and no matter what your grades are or which university you choose, it will be a very challenging experience and a highly demanding job.
overall my own university experience taught me a lot in the academic aspect and social aspect.
Heriot, to be honest, would be a good value for money. However, the facilities are terrible. For studies it’s good. Our uni supports various sports and for someone who is into sports would surely love this place. Overall it’s a good place to be at.
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