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Heriot-Watt University - HW
speciality: Marketing

4.3

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

6 Student Reviews

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  • International Marketing
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    Heriot-Watt Review-IBM with Marketing

    This university provided various insights and opportunities to expand my knowledge and experience relating to business and marketing. For example, individual and group projects demonstrated in the forms of competitor analysis reviews and presentations, encouraged personal growth and team working abilities. However, the highlight of this university experince was the societies and final year dissertations, as the networking opportunities amongst students and academic supervisors within the dissertation project allowed for a great insight into collaboration and individual projects that a student can be proud of.

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    Programme: International Marketing
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Edinburgh
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  • Business and ...
    Marketing
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    Supportive

    If given the option again, I’d without a doubt pick the same university!
    Students are given a tonne of chances and resources to make the most of their time.
    There are three campuses in total, but the one I’m on has everything you could possibly need.
    I’m excited to investigate the other 2!

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    Programme: Business and Marketing
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Edinburgh
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  • Digital Marketing
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    Heriot Watt Review

    With regards to being a post-graduate student at Heriot-Watt University, I have overall enjoyed my studies there. I appreciate how the staff at the University are welcoming and involved, in the sense that they are approachable by email and in person with regards to asking an academic question. However, I do wish that they engaged more in online learning as they do not record their lectures, a tool in which I find very helpful with regards to revision. However, overall it has been a good experience

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Edinburgh
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  • Fashion Marketing ...
    and Communication
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    Dubai Campus

    The university satellite campus in Dubai is a great way to start your university life. It’s a friendly country, my experience so far has been good. Even the education is similar to the UK (for my course). Best part on e you get enrolled in the Dubai campus, then transfer to the main campus becomes easy and would give you an experience of Scotland too.

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    Programme: Fashion Marketing and Communication
    Degree: Bachelor's
    Campus: Dubai
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  • Advertising and ...
    Marketing
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    heriot watt dubai

    I’m currently doing International business management in marketing. So far I have finished around 28 courses but only about 8 of them were marketing-related courses, this allowed me to learn about all the majors available to me in IBM however it took away from me the opportunity to learn more about marketing.
    The student life is generally good but isn’t as diverse as I had hoped it would be. It’s important to know that starting university is hard for any student and no matter what your grades are or which university you choose, it will be a very challenging experience and a highly demanding job.
    overall my own university experience taught me a lot in the academic aspect and social aspect.

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    Programme: Advertising and Marketing
    Degree: Bachelor's
    Campus: Dubai
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  • Business and ...
    Marketing
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    Decent university based in Uae

    Heriot, to be honest, would be a good value for money. However, the facilities are terrible. For studies it’s good. Our uni supports various sports and for someone who is into sports would surely love this place. Overall it’s a good place to be at.

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    Programme: Business and Marketing
    Degree: Bachelor's
    Graduation: 2022
    Campus: Dubai
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