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Durham University - DUR
speciality: Marketing

4.5

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

4 Student Reviews

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  • Marketing and ...
    Management
    Namya
    Well-Rounded experience at Durham University

    Studying marketing and management at Durham University has been an exceptional experience, offering a mixture of academics, exposure and extracurricular opportunities. The overall structure of the course balances theoretical learning with the real-world applications, preparing students with a strong base in consumer behaviour, business strategy and digital marketing.
    The faculty of Durham University is highly knowledgeable and provides insightful lectures and interactive workshops/ seminars. The university also promotes networking opportunities through career fairs, guest lectures and student led initiatives. Adding to this, the collegiate system also adds a unique social and academic support network, making student life engaging. One of the aspects that stands out is the focus on independent learning which encourages problem solving and critical thinking. However, the coursework can be a bit intense thereby requiring strong time management skills. While Durham is a scenic and historic city, it is also very small. Students that are looking for an urban and dynamic environment may find it quieter.
    Overall, Durham University provides an excellent academic and extracurricular environment, especially for those interested in business and enhancing leadership skills.

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    Programme: Marketing and Management
    Degree: Bachelor's
    Graduation: 2028
    Delivery Type: On Campus
    Campus: Durham
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  • International Marketing
    avatar
    Review

    Infrastructure, facilities and well conditioned laboratories have been put in place to assist student in their academic pursuit and so far the institution has emerged greater height globally with the help of this

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    Programme: International Marketing
    Degree: Bachelor's
    Graduation: 2019
    Delivery Type: On Campus
    Campus: Durham
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  • Marketing and ...
    Management
    Ziyi
    an unforgettable experience in my life

    Location
    DU is located in a beautiful small city where is clean and stunning for someone who used to live in a bigger city. Residents in Durham are mostly the senior and students, people are always kind and you could always find your peace while spending study time there.

    Study
    I was doing MSc marketing, all of my module leaders are professional and responsible while having lectures and seminars. My supervisor and dissertation tutor are supportive as well. highly recommend the programme if you are considering it.

    After-school life
    There are some decent restaurants and nice coffee shops in Durham. I enjoyed exploring great food a lot last year. It’s also super convenient to go to Newcastle if you miss a bigger city life.

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    Programme: Marketing and Management
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Durham
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  • Marketing and ...
    Management
    Hugo
    Studying in Durham University

    Durham University is one of the oldest universities in the UK with almost 200 years of history. It has a lot of own values, customs and traditions that you will not find in any other university in the world. One of the best things from this university is that each student is allocated to one of the 17 colleges in university, and each college has also its own values and traditions. One of the things I do not find as atractive from Durham University is that the city were it is located has a lot of hills. However, this give the city an old vibe and st the same time you make exercise every day white you walk to your lectures or come back to the accomodation. My course at the moment has been very helpfull in order to achieve my final goal in university which is to graduate. Proffessors are profesional and give the lectures in a dynamic way in order to keep your attention. I would recommend this university to my friends because its one of the top universities in the world, it has a very strong identity, lectures are fun and many friends will be create since you have a really big feeling of identity with everyone of your colleagues.

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    Programme: Marketing and Management
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Durham
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