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Durham University - DUR

speciality: Marketing

3.7

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

3 Student Reviews

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  • International Marketing
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    Review

    Infrastructure, facilities and well conditioned laboratories have been put in place to assist student in their academic pursuit and so far the institution has emerged greater height globally with the help of this

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    Programme: International Marketing
    Degree: Bachelor's
    Graduation: 2019
    Delivery Type: On Campus
    Campus: Durham
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  • Business Management ...
    and Marketing
    Yilin
    Create the future together with Durham University

    I think Durham University is an ordinary but unique, rigorous but lively university, which not only witnesses history, but also creates the future.
    I like the ordinary but unique Durham University. The collegiate system of Durham University is very unique, and the sense of belonging it brings to students is irreplaceable. Especially as an international student, when I just came to study and live in a foreign country, the existence of the collegiate system helped me quickly adapt to the environment and find friends in tune. Everything in the college made me feel at home.
    Although the school has devoted a lot of energy to building the ‘collegiate system’, it is no different from other schools. Besides the collegiate system, it does not ignore the sense of learning experience of each student’s major, such as regular lectures and internship and employment guidance activities for each major.
    I also like the preciseness but liveliness of Durham University. After I came to the university, every teacher I met was very responsible, and all the curriculum contents and examination contents of Durham University were carefully formulated, which required three levels of inspection, namely, the internal inspection of the school, the inspection of other schools and the inspection of a third-party authority. This is to ensure that students can learn the most knowledge and accumulate practical experience under the premise of moderate difficulty.
    Although the course content has been screened layer by layer, it is not rigid, but is optimized in real time according to the latest information in the profession. Teachers will also intervene in videos, animations and occasional jokes to interact with students. I guarantee that the classroom atmosphere of Durham University is very good.
    But frankly, I also have dissatisfaction with Durham University. Durham University sometimes has an overly strict attitude, which will lead to slow progress and sometimes low efficiency. It is mainly reflected in the speed of CAS issuance for international students and the issuance of student cards. Although this has not had a serious impact on students’ study and life, the long wait will also breed anxiety.
    In addition, the learning system and other web design of Durham University are not ‘modern’ enough. In fact, the interaction logic can be clearer and more responsive to the times. Moreover, the web page occasionally appears stuck, especially the application page.
    Finally, I would like to recommend Durham University to others, because it can provide good support for students’ life and study. This university is worth spending four years to understand, and I believe Durham University can provide students with a better future.

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    Programme: Business Management and Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Durham
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  • Business Management ...
    and Marketing
    Sean
    College System, Extracurriculars, Learning Resources, but.... diversity?

    Durham’s collegiate system gives a strong, intimate sense of community to incoming students, and also allows for a collective sense of connection to Durham as an active and personally accessible entity across all of its students. Sporting and extracurricular opportunities are both plentiful and leveled from amateur all the way to, in many cases, professional. Furthermore, many of Durham’s student led clubs offer trips around the country and the world that several other UK universities can’t conjure up due to their lower prestige. ____In terms of the academic and educational opportunities afforded to students, Durham is second to none. The library is great, and the lecturers are generally very well read and passionate about their disciplines. In terms of location, Durham is tiny: it’ll take you half an hour to walk from one end of the town to the other. Although a lot of city goers find it too small, very few deny Durham’s archaic charm. Durham is teeming with riverside walks and lush vegetation, so if you’re a nature lover Durham’s countryside feel should genuinely factor into your decision. Now, on to the big catch with Durham: if diversity was a rainbow, Durham would be grey-scale at best. Expect posh, southern elitism to permeate a lot of social circles. NOW, there is nothing wrong with rich kids who enjoy each others company, and if that’s your cup of tea then by all means sip away. BUT, if you’re from a lower socio-economic standing in the UK understand that social barriers and cliques run rampant in Durham, and you may fell categorized, and then ostracized seconds after hello. However, in my experience, I found that this makes making like-minded friends much easier, and if you can get past its lack of diversity and size, you should have more than enough to keep your time at Durham spontaneous, educational and enjoyable.

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    Programme: Business Management and Marketing
    Degree: Bachelor's
    Graduation: 2020
    Campus: Durham
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