University of Derby - UoD
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
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Business and ...21 Feb, 2025
StudentGBCampus life at DerbyOne aspect that really caught my attention was the vibrant campus life, which made me feel truly connected to a community. The student union and on-campus housing fostered a social environment where it was effortless to hang out and have fun with friends. On top of that, the course offered a diverse range of topics, broadening my understanding in areas like Marketing, Law, and Finance. All in all, I’d wholeheartedly recommend this university to my friends and family.
View moreProgramme: Business and Digital MarketingDegree: Bachelor'sGraduation: 2027Delivery Type: On CampusCampus: Derby -
Marketing Management30 Dec, 2022
NafisatNGExcellent Practical ApproachMy opinion about my university, the University of Derby is that it’s a great for its practical approach to teaching and learning. It exposes students to real life situation, enables students contribute their point of views about contemporary issues around the world. It blends academics greatly with social life. I like that every department of the school encourages and value students’ feedback. My school prioritise academic excellence and employability even after students graduates from the school.
As a marketing students, I have benefitted greatly from outside classroom exposures my school introduced me to. I am currently an affiliate study and student ambassador for Charted Institute of Marketers(volunteer), where I enjoy mentoring and access resources from professionals in my field and I also give dedicate time to create content for CIM club.University of Derby has serene environment where students are mostly comfortable for learning and socialising. We also have active student clubs to excite students’ interest.
View moreProgramme: Marketing ManagementDegree: Master'sGraduation: 2023Delivery Type: On CampusCampus: Derby
