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Coventry University

speciality: Marketing

4.0

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

65 Student Reviews

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  • Digital Marketing
    Muhammad
    Exceptional Learning Journey

    I highly recommend Coventry University’s MSc Digital Marketing Management program. The curriculum’s depth, practical projects, and expert faculty create a valuable learning experience. Access to advanced facilities prepares students for real-world challenges. This program exceeded my expectations and equipped me for a successful digital marketing career.

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Coventry
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  • Marketing
    Ln
    Excellent

    With my own personal experience, I am very thankful to this university, as i was in a program that is offered by this university to do my final year in UK which was off tremendous help from my parents’ financial perspective. What I like is the off campus dormitory , and the lecturers whom were giving 100% to the students. I would definitely recommend this university.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 1994
    Delivery Type: Blended
    Campus: Coventry
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  • Advertising and ...
    Marketing
    avatar
    Teaching Methods/Customer Service

    Education at the university is quite good. The way modules are taught as well as grading tests/examinations are excellent. However, customer service of the university is quite poor. Every semester there are always issues concerning enrollment, and such issues go unsolved for weeks. Emails sent to the various faculties take forever to be replied to.

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    Programme: Advertising and Marketing
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Coventry
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  • International Marketing ...
    Management
    Erica
    It was overwhelmingly good.

    The University has been quite good to be honest from the teaching staff to the helping staff ( IT Services, Student Hub members, Welfare Members), they all have been quite attentive towards any problems that I’ve faced in the past.

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    Programme: International Marketing Management
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Coventry
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  • Marketing
    avatar
    International Marketing Management at Coventry

    Coventry University, ranked among 601-650 in the QS world ranking list 2022 is an average university. I think it is too much crowded by international students. Modules are great but could have been better. Being an international students, i’m not getting the international exposure at all. Wish i would have not taken this university.

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    Programme: Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Coventry
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  • Digital Marketing
    avatar
    Phenomenal teachers

    In my opinion Coventry university is an extraordinary school with phenomenal teachers ready to attend to every student needs. Accomodations are economical, the campus and environment are alluring, immense facilities to help the students.

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    Programme: Digital Marketing
    Degree: Bachelor's
    Graduation: 2018
    Delivery Type: On Campus
    Campus: Coventry
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  • Digital Marketing
    Oscar
    Freshman year

    Overall, good! It’s going nicely for me in my first year. The food is excellent, and the campus is lovely. There are places to party, but not all the time. I’ve met a few acquaintances already, and I’m eager to enjoy my time at this school.

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    Programme: Digital Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: Blended
    Campus: Coventry
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  • Business and ...
    Marketing
    avatar
    Good courses

    Coventry has been a fantastic university for me. The university is one of just a few in the UK to provide a degree in disaster management. I’ve finished my first year of college and have a lot of experience. The lecture’s informational content is excellent. The lecturers are also quite knowledgeable and helpful. The amenities are first-rate, particularly in engineering, which is housed in a brand-new structure.

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    Programme: Business and Marketing
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Coventry
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  • Advertising and ...
    Marketing
    avatar
    Wonderful university

    The campus of Coventry University is beautiful; some of the buildings may use some exterior painting, however they still look wonderful. The materials are wonderful and quite helpful, and the study guides are outstanding. Additionally, universities have excellent career centers that support choosing the correct career.

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    Programme: Advertising and Marketing
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Coventry
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  • Advertising and ...
    Marketing
    avatar
    Fair disciplinary policies

    The discipline in coventry University is fair to any student involved, the students involved are disciplined fairly, and the discipline is for correction of the defaulters,this makes the students happy and ready to learn

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    Programme: Advertising and Marketing
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Coventry
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