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Cardiff Metropolitan University

speciality: Marketing

4.0

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

6 Student Reviews

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  • Digital Marketing
    avatar
    Pretty chill but the management is not the best!

    Cardiff Metropolitan University provides quite a lot of facilities for students, including a gym, library, and online library system. Sports are the main focus of the university, and there are loads of sport-related courses and clubs for students to join. There is also support for international students, which helped me a lot with my visa extension. The course I am currently studying is pretty chill, as we only have 3 modules per term. However, the management is inadequate, as there is constant confusion between the module leader and seminar tutor, and it seems like they didn’t discuss and reach an agreement on how the assessment will be graded before they began teaching us. Also, I believe that some of the content they teach us is simply a copy and paste from the internet, which sometimes makes me feel as if I’m wasting my money for nothing. Overall, if you’re interested in sports and also dislike stressful and demanding classes, Cardiff Metropolitan University should be on your list of choices.

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    Programme: Digital Marketing
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Cardiff
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  • Digital Marketing ...
    and Channel Management
    avatar
    FUN AND EDUCTIONAL

    Here at Cardiff met students, as well as staff, is friendly and supportive, coming from India this experience has taken my skills and the way i communicate with people around me. Cardiff met has really uplifted my profile in all the aspects.

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    Programme: Digital Marketing and Channel Management
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Cardiff
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  • Strategic Marketing
    Talal
    Course Modules

    Cardiff Met has a very unique set of modules for each master’s program as I am in strategic marketing it has a blend of consumer behaviour to global strategic marketing it is a very unique blend to increase the theoretical knowledge.

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    Programme: Strategic Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: Blended
    Campus: Cardiff
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  • Strategic Marketing
    Talal
    University Course

    The university has a unique ongoing hybrid classes which are online as well as offline. The university offers amazing courses in different aspects of fields, and the campus have all the facilities one student needs.

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    Programme: Strategic Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: Blended
    Campus: Cardiff
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  • Strategic Marketing
    avatar
    Close contact with professors

    I studied Msc Strategic Marketing. Overall I enjoyed the course, specifically the PR and Consumer Behavior module. I wish we had one elective module as some courses weren’t very important to me. The good thing about Cardiff Met is that you get to be in a very close contact with your professors, however students on the course sometimes are not very engaging which I disliked. The experience would be great if Cardiff Met was keen on choosing really good students.

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    Programme: Strategic Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Cardiff
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  • Marketing Management
    avatar
    The balance between sporting facilities and quality of education provided

    The fact that Cardiff met is able to provide a good standard of education while simultaneously being one of the best sporting universities in the UK. The facilities and infrastructure available for students are of a high standard and the lecturers are very friendly and welcoming. I would recommend this to any friend with a sporting background and who wants to have an enjoyable uni experience.

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    Programme: Marketing Management
    Degree: Bachelor's
    Graduation: 2021
    Campus: Cardiff
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