University of Sussex | Latest Reviews | Student Reviews & University Rankings EDUopinions

University of Sussex
speciality: Marketing

4.7

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

6 Student Reviews

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  • Marketing and ...
    Management
    Isabella
    Studying Marketing at Sussex

    Studying Marketing and Management at the University of Sussex has been a really rewarding experience. One of my favourite things about Sussex is its location. It’s just a 20-minute bus ride from Brighton, a vibrant and diverse city full of creativity and great places to explore. Having the peaceful, green campus life combined with such easy access to the city gives you the best of both worlds.

    The campus itself has a strong community feel. Since everything is located in one place, it’s easy to meet people, especially in your first year. The green spaces and open layout make it feel calm and welcoming. I also really appreciate how spacious the library is as there are plenty of study areas to suit different preferences, whether you’re looking for a quiet corner or a more collaborative space.

    The course structure for Marketing and Management has been well thought out. Modules build on each other in a way that feels purposeful and there’s a good mix of theory and practical learning. I’ve especially enjoyed modules like Consumer Behaviour and Marketing Analytics, which have felt relevant and applicable. One thing that could be improved is the exam format, as many assessments are online, which doesn’t always motivate you to prepare in the same way as in-person exams would. Having more on-campus exams could help push students to engage more deeply with the material.

    Another thing I value about Sussex is how diverse and international the student body is. You meet people from all over the world, which adds so much to the university experience. I’ve also really enjoyed being part of the Business Society. It’s given me the chance to meet people with similar interests, attend inspiring events and feel more connected to the wider university community.

    Overall, Sussex offers a supportive and inclusive environment with strong academics, a lively social scene, and the perfect setting for personal and professional growth.

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    Programme: Marketing and Management
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Brighton
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  • Strategic Marketing
    avatar
    Strong Academics & Global Learning Exposure

    I’m currently pursuing my MSc in Strategic Marketing at the University of Sussex, and my experience so far has been rewarding. The course structure is well-designed, blending theoretical foundations with practical applications, including industry guest lectures and real-world case studies. Professors are approachable and knowledgeable, often encouraging critical thinking and discussion.

    The campus environment is peaceful and diverse, offering a great mix of cultures and international perspectives. I’ve particularly appreciated the access to academic resources and career support services, which have helped me explore opportunities in marketing and consulting.

    While the support services are helpful, there can be occasional delays in administrative responses. That said, student societies, networking events, and academic guidance make up for it.

    Overall, I would highly recommend Sussex to students looking for a globally relevant degree in a supportive and intellectually stimulating environment.

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    Programme: Strategic Marketing
    Degree: Master's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Brighton
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  • International Marketing
    avatar
    The diversity and cultural depth of the School

    As an international student and especially as a black young woman, finding a university that would accommodate me and push me to achieving my full potential was my main focus while finding a university. And I am more than pleased to say that UoS helped me do that and more.
    UoS is filled with students from diverse cultural backgrounds which allows for exchange of ideas between students and encourages co-existence among its students.

    Additionally, the university of Sussex possess capable and professional staffs who will assist you and aid you in whatever course you decide to study in the university.

    The university also provides extracurricular activities and sport programs which are helpful for all round student development.

    The location of UoS is yet another factor which should influence you to make UoS your first choice as it is situated in one of the most choicest locations in the UK which is Brighton. It is not too far from the main city and security is one of the universities priorities.

    In conclusion, UoS is the perfect opportunity for you to come and fully accomplish your dreams and reach the pinnacle of your career.

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    Programme: International Marketing
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: Online
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  • Strategic Marketing
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    Studying Environment and International students

    UoS is a really good university , teachers, tutors and staff are very kind and responsible to students. UoS also has lots of International students, so it helped me understand different English accents and learned different languages here.
    Furthermore, the library and Student Center are massive, that provided a very decent environment for students to do self-studying and scam materials after classes. Campus as well as has lots of grass and trees , its very natural and peaceful to walk around on campus.

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    Programme: Strategic Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: Online
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  • Marketing and ...
    Consumer Psychology
    avatar
    Home away from home

    Post 8 plus years of professional experience in FMCG and sports marketing, I decided to take an academic pivot, and I could not have chosen a better campus than the University of Sussex for my second Masters. Besides the fact that the school is the only University that offers a course in Marketing and Consumer Psychology (including modules of Neuromarketing), it is well renowned for its research-intensive methods of teaching. The academic facilities provided by the University are world-class with a well built and stocked up library providing articles to most of the well known journals across genres.

    Most importantly, the University truly values cultural diversity and has numerous programs to accommodate international students from all different parts of the world.

    While academics is the core of everything at Sussex, the University also ensures that its students are all-rounders, having the option to choose and pursue any extracurricular activity of their choice like sports, arts, music or even swing dance. Best of all, you are awarded points for participation that can be collated for a Spirit of Sussex certificate during graduation.

    If the above isn’t enough, the vast surroundings of the University and its luscious greenery are therapeutic and meditative during stressful academic requisites.

    Sussex was my first international educational venture and as anxious as I was before I started my course, it truly turned out to be a home away from home.

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    Programme: Marketing and Consumer Psychology
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Brighton
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  • International Marketing
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    The University's campus is outstanding !

    The university of Sussex has one of the best campuses ever. There are many great facilities and it is next to a national park. The staff are very helpful as well and the education i received was worth the whole journey.

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    Programme: International Marketing
    Degree: Master's
    Graduation: 2020
    Campus: Brighton
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