A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
As an international student and especially as a black young woman, finding a university that would accommodate me and push me to achieving my full potential was my main focus while finding a university. And I am more than pleased to say that UoS helped me do that and more.
UoS is filled with students from diverse cultural backgrounds which allows for exchange of ideas between students and encourages co-existence among its students.
Additionally, the university of Sussex possess capable and professional staffs who will assist you and aid you in whatever course you decide to study in the university.
The university also provides extracurricular activities and sport programs which are helpful for all round student development.
The location of UoS is yet another factor which should influence you to make UoS your first choice as it is situated in one of the most choicest locations in the UK which is Brighton. It is not too far from the main city and security is one of the universities priorities.
In conclusion, UoS is the perfect opportunity for you to come and fully accomplish your dreams and reach the pinnacle of your career.
View moreUoS is a really good university , teachers, tutors and staff are very kind and responsible to students. UoS also has lots of International students, so it helped me understand different English accents and learned different languages here.
Furthermore, the library and Student Center are massive, that provided a very decent environment for students to do self-studying and scam materials after classes. Campus as well as has lots of grass and trees , its very natural and peaceful to walk around on campus.
Post 8 plus years of professional experience in FMCG and sports marketing, I decided to take an academic pivot, and I could not have chosen a better campus than the University of Sussex for my second Masters. Besides the fact that the school is the only University that offers a course in Marketing and Consumer Psychology (including modules of Neuromarketing), it is well renowned for its research-intensive methods of teaching. The academic facilities provided by the University are world-class with a well built and stocked up library providing articles to most of the well known journals across genres.
Most importantly, the University truly values cultural diversity and has numerous programs to accommodate international students from all different parts of the world.
While academics is the core of everything at Sussex, the University also ensures that its students are all-rounders, having the option to choose and pursue any extracurricular activity of their choice like sports, arts, music or even swing dance. Best of all, you are awarded points for participation that can be collated for a Spirit of Sussex certificate during graduation.
If the above isn’t enough, the vast surroundings of the University and its luscious greenery are therapeutic and meditative during stressful academic requisites.
Sussex was my first international educational venture and as anxious as I was before I started my course, it truly turned out to be a home away from home.
View moreThe university of Sussex has one of the best campuses ever. There are many great facilities and it is next to a national park. The staff are very helpful as well and the education i received was worth the whole journey.
View more