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University of Brighton - UoB
speciality: Marketing

4.0

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

5 Student Reviews

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  • Marketing Management
    avatar
    Review

    I am currently studying Marketing at the University of Brighton, and overall my experience has been positive, particularly in terms of the practical and creative aspects of the course.
    One of the things I value most is how the course combines theory with real-world application. Modules such as Professional Marketing Practice and Understanding Markets and Consumers have helped me build a strong foundation, while also encouraging me to think about how marketing works in real business contexts. There is a clear focus on developing skills that are relevant to future careers, such as teamwork, presenting ideas, and analysing audiences.
    The lecturers are generally supportive and approachable, and there are opportunities to ask for help and feedback when needed. I’ve found that being proactive makes a big difference in getting the most out of the course.
    Brighton itself is also a great place to study. It’s a creative and diverse city, which reflects well in the university environment. There are lots of opportunities to get involved in societies and extracurricular activities. I am part of the Islamic Society, where I contribute to creating promotional content and supporting events, which has helped me develop my communication and teamwork skills outside of my degree.
    If I had to highlight one challenge, it would be that like many universities, your experience depends on how much effort you put in. Independent learning is important, so staying organised and motivated is key.
    Overall, I would recommend the University of Brighton to students who are interested in a creative and practical approach to learning, and who are willing to take initiative and make the most of the opportunities available.

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    Programme: Marketing Management
    Degree: Bachelor's
    Graduation: 2027
    Delivery Type: On Campus
    Campus: Brighton
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  • Fashion Communication ...
    and Promotion
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    Brighton Uni

    The course is okay, the lecturers are fun and really nice. I find the content of the course very overwhelming. we have to struggle with balancing the fashion aspects with business as well as HCS so it’s really easy to fall behind, especially if you’re focusing on one. the lectures sometimes seem pointless. I understand they’re trying to make them fun and entertaining but they seem like I’m not learning the vital stuff, especially as I’m very new to the world of fashion I want to learn about the important stuff. In terms of the university, they messed me around with accommodation. I think the way they allocate the accommodation is bad as you get one choice and you can either take it or leave it. therefore people who might have a low income could be given the most expensive option with no other choice. I think a better way would be putting your options down and getting one of them or first come first serve. I put down three that I was open to and got one nowhere near my campus and also was none of my options. also not many facilities for the uni.

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    Programme: Fashion Communication and Promotion
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Brighton
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  • Fashion Communication ...
    and Promotion
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    Fashion communications

    The programme as a whole is good, definitely beneficial in the long run with good career prospects offered to us throughout each module. There is however a gap in the efficiency of how the modules are delivered, both the remote modules are delivered in 3-hour lectures of just talking. It’s very easy to lose interest and there doesn’t seem like there is much point in attending them as there is no correlation to the module’s actual submission. The fashion practicals based modules, however, are taught completely in person and the lecturers certainly put lots of effort in, however, 6-hour lecturers twice a week is a piss-take and reduces the attendance rate by probably 90% it’s ridiculous.

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    Programme: Fashion Communication and Promotion
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: Blended
    Campus: Brighton
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  • Fashion Communication ...
    and Promotion
    Katie
    Immersed into the industry through education

    Initially, an art degree can seem daunting and the prospect of having your work critiqued to a whole new level is scary. At the University of Brighton, my work is celebrated, appreciated and understood as my own art, of course, constructive feedback is constantly given but I am never unsure of my progress or proud of my achievements. The lecturers give constant support and clearly do their jobs because they love the degree and industry rather than to earn money. There’s no doubt that whilst studying fashion at Brighton you will gain heaps of experience to develop a fully realised portfolio in order to finally enter the industry.

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    Programme: Fashion Communication and Promotion
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Brighton
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  • Fashion Marketing ...
    and Communication
    Farah
    Fashion communication with business studies

    I enjoyed my course so much, great teachers and great company. It’s a creative course which makes it great for international students as it’s fun and you get the chance to interact with different students on the same course and work together in groups. I have learnt a lot from being a student ambassador for my course and student helper. I have given on and off-campus tours and course tours as well.

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    Programme: Fashion Marketing and Communication
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Brighton
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