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Aston University
speciality: Marketing

4.2

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

6 Student Reviews

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  • Strategic Marketing ...
    and Brand Management
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    Student supoprt

    Aston University, located in Birmingham, UK, is renowned for its strong academic programs, modern facilities, and vibrant campus life. It has been recognized for its teaching excellence, achieving a Gold rating in the UK’s Teaching Excellence Framework.
    Academic Excellence: Aston University has been ranked 21st in The Guardian’s 2025 league table of UK universities, reflecting its strong academic reputation.
    Career Prospects: The university is highly regarded for its career services, with students reporting strong job prospects post-graduation.
    Modern Facilities: Students appreciate the university’s state-of-the-art facilities, including well-equipped lecture halls, study spaces, and a comprehensive library.
    Diverse Community: Aston boasts a diverse student body, fostering a rich cultural environment that enhances the university experience.
    Cost of Living: Some students have noted that the cost of living in Birmingham, particularly accommodation and food, can be high.
    Lecture Relevance: A few students feel that certain lectures could be more practical or aligned with real-world applications.
    Based on its strong academic standing, excellent career prospects, modern facilities, and diverse community, Aston University is a commendable choice for prospective students. While considerations like the cost of living are important, the university’s overall offerings make it a worthwhile option for higher education.

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    Programme: Strategic Marketing and Brand Management
    Degree: Master's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Birmingham
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  • Advertising and ...
    Marketing
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    Go Aston! 🎓🌟

    Aston University in Birmingham is a gem. The campus is stunning, with modern facilities and a lively atmosphere. The professors are absolute rockstars, always ready to guide and support students. The university offers a diverse range of programs, ensuring there’s something for everyone. Plus, there are plenty of opportunities for internships and industry connections. It’s the perfect place to grow academically and personally. Go Aston! 🎓🌟

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    Programme: Advertising and Marketing
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Birmingham
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  • Business and ...
    Marketing
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    Great place to be !

    Aston is a great university especially for business. It helps students in terms of jobs after course completion. The professors are also very kind and understanding. They hold a lot of different student activities and events which help with socialising. The campus is beautiful and has a duck pond where a lot of students like to spend their time. Plenty facilities are also provided on campus

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    Programme: Business and Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Birmingham
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  • Business and ...
    Marketing
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    Lack of in person teaching

    My teachers are all very weak apart from services marketing. There is a lack of coordination between lectures and online. The lectures provided online aren’t accessible most of the time. And worst of all there is never any available appointments with lectures

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    Programme: Business and Marketing
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: Blended
    Campus: Birmingham
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  • Business and ...
    Marketing
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    Aston University's Placement features

    It is one of the most highly demanded jobs in the world right now. With the correct guidance and learning, it would be a great experience. The current job market demands practical knowledge other than a theoretical one. Aston University provides an adequate amount of practicality to the theory.

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    Programme: Business and Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Birmingham
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  • Psychology and ...
    Marketing
    Sharon
    The modules

    Aston is a lovely university from the education to the accommodation. They made sure first year students had the option to live directly in front of the university on campus and be able to have the opportunity to make friends easier whilst having events nearby that student could easily attend.

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    Programme: Psychology and Marketing
    Degree: Bachelor's
    Graduation: 2022
    Campus: Birmingham
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