A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
I really like the facilities at fontys university, you can play pool between classes, you have many different coffee machines, low price and starbucks are some examples. In general it has a really nice aesthetic and it is very spacious. I would like to add that there are many bike parkings, which is very important when living in the Netherlands, and they come with a roof so your bike doesn’t get wet when is rainy, which is extremely relevant. There are many open spaces, rest spaces and group rooms to either work, meet people or just be by yourself.
Regarding cafeteria prices, you have a few cheap options that I usually take but there are also more expensive choices if you want a fancier lunch. In Venlo there is a McDonalds near by too, for emergencies 🙂
Organization hasn’t been the best since they had to deal with scheduling very close to the start of lectures, but the teachers are very inmeresed on the subjects and really want to help you and teach you as much as possible.
In a nutshell, I am absolutely enjoying my time in this university and I recommend to everyone to study here
I studied Informatics with the option to specialize in Software Engineering or Business Informatics. In the third year, you do an Internship and a minor (possibly abroad). Moreover, the course takes a very practical approach so students get projects from companies to solve and this is important for aspiring software engineers because they can build their portfolio whiles studying. This positions you to gain employment right after graduation (majority gain employment in <3 months). The tuition fees have almost doubled since I started so prospective students must be mindful of that.
View moreGreat programs and subjects. A lot of projects with different students and a mini-company program with real products/services and markets to sell on – mainly in Germany during Christmas time. Good opportunities for minors and internships.
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