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Fontys University of Applied Sciences
speciality: Marketing

4.7

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

3 Student Reviews

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  • Marketing Management
    avatar
    Solid foundation

    Fontys University is a fantastic university for anyone who’s passionate about academic research, even as an undergraduate. It gives you a solid foundation for future studies while making sure you’ve got the basics down. What really stands out is the staff, they’re incredibly supportive, always available to help, and genuinely care about helping you get the most out of your time there.

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    Programme: Marketing Management
    Degree: Bachelor's
    Graduation: 2027
    Delivery Type: On Campus
    Campus: Tilburg
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  • Marketing Management
    ARIADNA
    AWESOME UNIVERSITY AVEARAGE ORGANIZATION

    I really like the facilities at fontys university, you can play pool between classes, you have many different coffee machines, low price and starbucks are some examples. In general it has a really nice aesthetic and it is very spacious. I would like to add that there are many bike parkings, which is very important when living in the Netherlands, and they come with a roof so your bike doesn’t get wet when is rainy, which is extremely relevant. There are many open spaces, rest spaces and group rooms to either work, meet people or just be by yourself.
    Regarding cafeteria prices, you have a few cheap options that I usually take but there are also more expensive choices if you want a fancier lunch. In Venlo there is a McDonalds near by too, for emergencies 🙂
    Organization hasn’t been the best since they had to deal with scheduling very close to the start of lectures, but the teachers are very inmeresed on the subjects and really want to help you and teach you as much as possible.
    In a nutshell, I am absolutely enjoying my time in this university and I recommend to everyone to study here

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    Programme: Marketing Management
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Venlo
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    10 Feb, 2023
    Kevin
    Kevin
    Hi, my name's Kevin and I'm interested in taking my double degree at Fontys University of Applied Sciences. My current uni is working on a double degree with Fontys and I'm considering taking the opportunity. However, I'd like to ask some things about Fontys University of Applied Sciences if I may firstly, I'd like to ask about part-time jobs there. I heard that obtaining part-time jobs in the Netherlands as an international student can be a bit challenging. How hard (or easy) is it to get a part-time job there in terms of market competition, requirements, and language requirements? On the topic of language requirements, are the education and other support systems there accommodating for English-only speakers? I can't speak Dutch at all for now, though I'm going to if I were to commit to studying at Fontys. Lastly, I'd like to ask about the academic atmosphere (vibes if you will) at the university. Are the lecturers highly supportive of your academics/research? How stressful are the academic tasks there? And also, how seriously do people take their academic/research progress there? That's all I'd like to ask for now, I look forward to your response. Thanks in advance :)
  • Interational Marketing
    Mariya
    Good economic programs

    Great programs and subjects. A lot of projects with different students and a mini-company program with real products/services and markets to sell on – mainly in Germany during Christmas time. Good opportunities for minors and internships.

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    Programme: Interational Marketing
    Degree: Bachelor's
    Graduation: 2017
    Campus: Venlo
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