Universidad CEU San Pablo | Latest Reviews | Student Reviews & University Rankings EDUopinions

Universidad CEU San Pablo - CEU USP
speciality: Marketing

4.3

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

8 Student Reviews

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  • Advertising and ...
    Marketing
    avatar
    My experience at CEU

    During my time at CEU University, I’ve had a very positive experience, especially because of the welcoming atmosphere that’s created from the very beginning. The small class sizes make it easy to integrate and feel supported from the start, and the professors are always willing to help and guide you. In the Advertising and Marketing degree program, the experience has been exactly as promised, with practical classes from the first year, such as radio and television, made possible by comprehensive facilities geared towards a professional environment.

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    Programme: Advertising and Marketing
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Madrid
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    10 months ago
    CEU - Official Response
    CEU - Official Response
    Official Reply
    Estimada Lucía, muchas gracias por compartir tu opinión con esta comunidad. Como bien comentas, desde la Universidad CEU San Pablo siempre nos hemos esforzado por acercar la realidad profesional a nuestros estudiantes, y por eso apostamos por un modelo de aprendizaje lo más experiencial posible. De hecho, contamos con una agencia de comunicación y publicidad propia, que llamamos "el HUB", así como laboratorios fotográficos, estudios de realización, de radio o de televisión en nuestro propio campus... ¡esperamos que los hayas aprovechado al máximo durante tus estudios con nosotros!
  • Advertising and ...
    Communication
    avatar
    Subjects related to Advertising and Public Relations

    I really liked the university, although compared to the level of rigor in Argentine universities, CEU’s falls quite short. Passing exams is easy, and the subjects don’t require much study time or dedication. I would recommend it because it’s a good faculty and I recommend the cultural experience, but not academically.
    Thank you!

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    Programme: Advertising and Communication
    Degree: Short Course
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Madrid
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    3 months ago
    CEU - Official Response
    CEU - Official Response
    Official Reply
    Thank you for sharing your perspective. We are pleased to hear that you enjoyed your time at CEU Madrid and valued both the faculty and the cultural experience. While we may have a different perspective on the level of academic rigor, which we believe is one of CEU’s strengths and is valued by many of our students, we sincerely appreciate you taking the time to share your feedback. Your comments will help us continue improving our student experience. Thank you, and we wish you all the best in your future professional endeavors!
  • Advertising and ...
    Marketing
    avatar
    Excellent teaching and inspiring professors

    My Erasmus experience in at the San Pablo CEU University was truly wonderful and one of the most enriching experiences of my university journey. I really appreciated the opportunity to study in English while living in such a vibrant and international city.

    One of the aspects I enjoyed the most was the small size of the classes. Having only a limited number of students made it much easier to follow the lessons, actively participate and ask questions. It also allowed us to get to know our professors on a more personal level, while they could really get to know us and understand our individual needs and interests.

    I particularly appreciated the teaching approach, which I found very different and engaging compared to my experience with the traditional Italian university system. The courses included practical case studies, group projects, company visits and many opportunities to apply what we were learning to real-life situations. This made the classes much more interesting and educational, and I feel that I learned and retained much more than I would have through a purely theoretical approach.

    The professors were young, highly qualified and had a very good level of English. They were also approachable and always willing to help and support students throughout their stay.

    Overall, I would highly recommend this university to anyone.

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    Programme: Advertising and Marketing
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Madrid
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    2 months ago
    CEU - Official Response
    CEU - Official Response
    Official Reply
    Thank you so much for sharing your experience with us! We’re delighted to hear that you enjoyed your time at CEU Madrid and found it so enriching, both academically and personally. We hope you take many great memories from your Erasmus+ experience with you. All the best for what comes next!
  • Advertising and ...
    Communication
    avatar
    Minor at CEU San Pablo

    I had a really great experience! The teachers were very friendly, patient and professional. They speak good English, which makes it easy to communicate and understand everything.

    What I especially appreciated was how helpful and supportive everyone was. The teachers genuinely take the time to explain things, answer your questions and make sure you feel comfortable. They are always willing to help you out, no matter how many questions you have.

    The lessons were enjoyable, well explained and never felt intimidating. You can tell that the teachers really care about their students and want everyone to learn and improve.

    The atmosphere was welcoming and relaxed, which made the whole experience even better. I always felt encouraged and supported.

    I would definitely recommend this place to anyone looking for a good experience with friendly teachers, clear communication and a personal approach.

    Thank you for everything!

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    Programme: Advertising and Communication
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Madrid
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    Today, 07:58
    CEU - Official Response
    CEU - Official Response
    Official Reply
    Thank you for your lovely feedback! We arre delighted to hear that you felt welcomed, supported, and inspired throughout your time at CEU Madrid. It’s especially rewarding to know that our professors made such a positive impact on your experience :-) Thank you for being part of our community and for your recommendation. We wish you all the best in your future studies and career! Your CEU team
  • Advertising and ...
    Marketing
    avatar
    Engagement

    Embarking on this extraordinary educational experience at Universidad CEU San Pablo has underscored a profound dedication to student welfare. By providing a wide spectrum of extracurricular engagements, Universidad CEU San Pablo enhances its vibrant campus ambiance. I commend the institution for its steadfast commitment to excellence across its academic offerings. The dedicated and informed professors utilize innovative pedagogical approaches.

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    Programme: Advertising and Marketing
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Madrid
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  • Marketing
    avatar
    The classes quality and environment

    I really enjoyed this university. From the classes, to teachers, to people and university conditions like the gym, pool, playground, padel courts, etc…
    Overall my experience was pretty nice and I felt welcome straight from the beginning so would recommend this university to everyone that is considering it

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Madrid
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    2 months ago
    CEU - Official Response
    CEU - Official Response
    Official Reply
    We're delighted to hear that you felt comfortable at our university from day one. Both the academic and social sides of university life are equally important, so it's great to know that you were able to enjoy everything CEU USP has to offer. Thank you for your recommendation, and we wish you every success in your future endeavours!
  • Advertising and ...
    Marketing
    avatar
    Activities

    One good thing about the Ceu is the multiple extra-university activities that bring students together, such as hiking, wine tasting, and its facilities such as tennis courts, paddle tennis and soccer.

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    Programme: Advertising and Marketing
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Madrid
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  • Advertising and ...
    Communication
    Fernando
    More practical experience

    I do like about the university the location and the premises.

    However, I believe the university, due to the high price charged to the students, should better prepare students to the work environment in the private sector.

    I would recommend having classes be taught by professionals in their respective sectors and know what is what the companies are looking for when they are hiring.

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    Programme: Advertising and Communication
    Degree: Bachelor's
    Graduation: 2017
    Delivery Type: On Campus
    Campus: Madrid
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